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What Features Prospective Buyers Focus on During Showings

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What Features Prospective Buyers Focus on During Showings


October 29, 2020
Couple touring a home for sale
Photo: Petra Homeier

What do homebuyers look at first when touring a prospective home? With the help of some eye-tracking spyglasses, there are actual hard facts that can answer this question. Prospective homebuyers visited three different UK homes in September while wearing these glasses. Their eyes first went to the oven while in the kitchen. Homebuyers would look inside the oven and even turned it on to make sure it was operable. Forbes suggests ensuring the cleanliness of the oven prior to any showings, and consider offering credit for the buyer if the appliance should be replaced.

Bedrooms are one of the next priorities in a house that can make or break a sale and eye-tracking software reveals a buyer’s eyes go straight to the bed when they walk into the room. Most likely buyers are wondering if their bed will fit in the space and if there is enough room to fit the rest of their furniture as well. This means if you’re in triage mode when it comes to decluttering on short notice, make the bedrooms a priority over other rooms in the house.

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