Michael Bosgraaf, president of Bosgraaf Homes in Holland, Mich., implemented two strategies during the second week of November to boost traffic.
|Postcards and fliers to area Realtors spread the word of Bosgraaf Homes' Perfect Timing promotion and its 5-10-15 program.|
In the Perfect Timing promotion, the builder offers a free Rolex watch to any Realtor producing a buyer who closes by year-end. One watch already had been awarded by Nov. 13.
During the same time period, the 5-10-15 program offers customers $5,000 off the sales price to begin new home construction, $10,000 off on homes already under construction and $15,000 off on completed inventory, provided the buyers finance through Bosgraaf Capital.
Results of this promotion were unavailable at press time, but Bosgraaf says half-page newspaper advertisements and direct mail pieces to Realtors, past buyers and prospects were generating excitement.