Having been in this industry for more than 40 years, I know from personal experience that our industry has always recovered from previous recessions. I contend, however, that great marketing and sales strategies are not honed during good markets, but during tough times.
In many parts of the country, the news is trumpeting reports about the market coming back. In fact, as I write this article from New Zealand where I am working with a builder, the market there is also on the rebound. Good news? Maybe.