7 Tips on How to Sell Homes Using Floor Plans
In the current state of affairs, builders cannot count on being able to sell a home via an in-person home tour. While video tours and pictures are great resources, Housing Design Matters shares how using floor plans can give builders another tool—and any extra help can’t hurt in these trying times. One of the best ways to sell a floor plan is to be very familiar with the language used from every dot to every dash and note. Here are 7 tips on how to read a plan from Housing Design Matters.
Over the past few weeks, Housing Design Matters has been conducting online classes for our builder clients and their new home sales professionals. These are professionals who have mastered the art of selling houses face to face, in the actual models. But in this crazy world, their routine has been turned upside down and some might find themselves less confident at their craft. Could they sell a home armed only with floor plans, without even meeting the potentials buyers face to face?
As someone who lives and breathes floor plans every day of the week, I realized I had a lot of knowledge that could be shared. After just the first few classes, I discovered that not all sales professionals had the same degree of knowledge in floor plans. Furthermore, the buyer may not be able to read and fully understand floor plans but doesn’t want to admit it. Now the sales professional is in the awkward position of walking buyers through their floor plans without making the buyer feel stupid. Talk about walking a tight rope.
FLOOR PLAN BASICS
Our first step in “Mastering the Art of Selling from Floor Plans” is to cover the basics of reading floor plans. The floor plans I’m referring to are the ones that customers are viewing on builders’ websites. These are sales brochures, not full working drawings, so there are a lot of gray areas.