Skip to main content
Your #1 source of housing industry trends and best practices.
Design
Construction
Business Management
Sales + Marketing
Idea Homes
Sections
Design
Construction
Business Management
Sales + Marketing
Idea Homes
Products
NAHB
Top 200/Housing Giants
Young Guns & Legends
Special
Events
National Housing Quality Awards
Women in Residential Construction
Women at WIRC Podcast
MVP Awards
Webinars
White Papers
Videos
Magazine Archives
Contact
About Us
Contact an Editor
Magazine Subscription
Newsletter Subscription
Advertise
Facebook
Instagram
YouTube
LinkedIn
Affiliated Brands
CUSTOM BUILDER
PRO REMODELER
MULTIFAMILY PRO+
BUILDING DESIGN + CONSTRUCTION
PRO BUILDER SHOW VILLAGE
Follow us on
https://www.facebook.com/ProBuilder
https://www.instagram.com/probuildermedia/
https://www.linkedin.com/company/professional-builder-magazine/
https://www.youtube.com/channel/UCx8IAYP672YeU34oMb8hluQ
Demographics
401170837
Excited homeowners holding up keys
Market Data + Trends
What Trade-Offs Will Buyers Make to Afford a Home?
Most homebuyers say they will accept a smaller home or make lifestyle sacrifices to buy a home, but that’s especially true for the Gen Z cohort
Oct. 9, 2026
kschulze
Row of homes under construction
Blogs
Housing, We Have a Problem
Oct. 8, 2026
252737807 © Fizkes | Dreamstime.com
Homeowner looking stressed as she goes over her finances
Market Data + Trends
Majority of Homeowners Consider Themselves House Poor
Oct. 2, 2026
18076691
Elderly woman at home
Housing Demand Set to Decline As Baby Boomers Age
Sept. 26, 2026
133304510 © Chernetskaya | Dreamstime.com
First-time buyers tour a home with a real estate agent
Sales + Marketing
Why Price Isn’t Enough to Win the First-Time Buyer
Aug. 18, 2026
153827007
Nashville
Markets
Where Are Americans Moving?
Aug. 18, 2026
225418632 © Seventyfourimages | Dreamstime.com
Gen Z couple touring a home with a real estate agent
Gen Z Finds its Footing in the Housing Market
July 7, 2026
351763868 © VLMstock | Dreamstime.com
Baby Boomers accepting house keys from a real estate agent
Baby Boomers Remain in Control of the Housing Market
July 2, 2026
193000163 © Fizkes | Dreamstime.com
Young homebuyer going over their budget
Housing Supply + Affordability
Young Adults Increasingly Struggle to Afford Homeownership
June 26, 2026
Looking for Something?
Load More Content
