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An Amenities Race Heats Up for Ultra Luxury

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An Amenities Race Heats Up for Ultra Luxury


September 3, 2019
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Photo by Zoe Holling on Unsplash

Developers misread the demand for ultraluxury condominiums and apartments and overbuilt. Consequently some markets have a glut of high end, high-rise residences, so they’re trying to attract buyers for these multimillion dollar spaces by tossing in add-ons as basic as parking and as lavish as a residents-only restaurant with a view on the 50th floor. Not to be outdone, a New York condo has a space on the 54th floor where residents can take their own chef.

Smart technology offers convenience at the touch of a finger, from smart lockers to apps for controlling speakers and lighting. Concierges and spas abound: for you, your car, your pet. But it’s hard to beat literally the coolest option: cryotherapy, which immerses the body parts that ail you in freezing air.

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