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Austin's Housing Market Is Growing, and Spurring Innovation Along the Way

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Innovation

Austin's Housing Market Is Growing, and Spurring Innovation Along the Way

Home builders aren't known for being on the leading edge, but for those looking to innovate, one Texas city is allowing them to test new ideas


July 20, 2023
ATX colorful sculpture in downtown Austin, Texas
Image: GalinaSt / stock.adobe.com

As the fastest growing city in the U.S. and the nation's 10th largest, Austin faces its share of challenges, with housing starts down and median existing home prices at more than six times the median household income in 2022. But the city is taking this opportunity to explore fresh approaches to its housing and infrastructure challenges, Forbes reports, and the outcome is that Austin is pursuing some of the most innovative housing solutions in the country.

Among the innovators, there are several focused on process improvements that speed delivery of homes, leading to more affordable solutions, and in some cases, more sustainable solutions as well.

One of the most stand out in this regard is ICON, a 3D printing, robotics and software company. The company revealed its “House Zero” in Austin in March 2022 to show the possibilities of additive construction in housing. ...

And now, the company has partnered with one of the country’s largest builders, Lennar, in a 100-home, master-planned community that is just outside of Austin. In an exploration of the impacts of technology on housing, the partners are aiming to make more affordable price points that also perform more efficiently.

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