Have you set customer satisfaction goals for 2012?
December is often the time of year that many home building companies finalize their 2012 goals and budgets. Management meticulously reviews past…
The Rear View Mirror - Goodbye 2011!
When we look into our car’s rearview mirror we see where we have been, as well as the distant horizon; the vanishing point of times past. In the…
Black Friday - Where Were The Builders?
The 2011 “Black Friday” sales numbers are in and show a pleasantly surprising 16% gain in year-over-year retail sales! Some economists, pollsters…
The Need For Speed
To home builders, speed is a highly valued commodity. It is not unusual to hear home builders boast about fast build cycles, lightening fast…
Home Building and the Ultra Marathon
The idea of running a 100 mile race ten years ago was as inconceivable and foreign to me as the possibility of a 6 year real estate crash. As it…
Customer Satisfaction
Solving the Spec-Home Customer Satisfaction Dilemma
A survey of homebuyers shows spec-home customers are far less satisfied than those purchasing “to-be-built” homes. Customer-satisfaction expert Charlie Scott offers tips for driving referrals from inventory homebuyers
Customer Satisfaction
Do You Hear the Voice of the Customer?
IBM, GE, and American Express are among the Fortune 500 companies that have implemented “voice of the customer” programs. Find out how VOC can help you create a customer-centric culture
Quick decisions and growing market share: the chicken or the egg?
While making sales presentations to three of our four most recent prospective clients, we were hired on the spot – three times! On the first two…
I Hear and I Forget
“I hear and I forget. I see and I remember. I do and I understand.” — Confucius
It is that time of year. Customer satisfaction…
How To Out-Behave the Competition
Want an excellent book to read? Try Dov Seidman’s “How: Why…
