Scott Sedam

President

Scott Sedam is president of TrueNorth Development, a consulting and training firm that works with builders to improve products, process, and profits. A senior contributing editor to Professional Builder, Scott has written award-winning commentary on all aspects of the business of home building and won the 2015 Jesse H. Neal Award, business journalism's most prestigious prize, for his commentary in Pro Builder. Scott invites you to join TrueNorth's LeanBuilding Group at linkedin.com and welcomes your feedback at scott@truen.com or 248.446.1275.

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In my "Lesson's Learned" column last month, we spent a morning with two very successful salespeople — Liz and Beth. The magazine arrived just this week and I have already received e-mails from several people in…

Whether builder, supplier, manufacturer or trade, you get letters from time to time. And you probably get more negative than positive — that’s the nature of the beast.

But if you are like most of us, your…

About two years ago, I wrote a column called ‘Beyond the call of commissions.' If you missed it, it was, in effect, a "lament." I shared the frustration of many builders who had tried in vain to crack the paradigm of…

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