flexiblefullpage - default
Currently Reading

AI for Home Builders

billboard - default
Building Technology

AI for Home Builders

The application of artificial intelligence is accelerating across all aspects of today's business world, but where does it work for the housing industry?

August 11, 2023
Imagining the future with artificial intelligence as a Terminator movie scenario
Will the development of artificial intelligence eventually lead us to a "Terminator"-like existence? | Image: AmeriCantaro / stock.adobe.com
This article first appeared in the July/August 2023 issue of Pro Builder.

I’ll admit I’m getting a little scared of AI (artificial intelligence), both professionally and personally. Even though I encounter it every day as my web browser searches for a research report or to verify a source, autofills an app password, or suggests how to finish a sentence in a Google doc (all helpful and seemingly benign), the latest evolution of machine learning—namely ChatGPT, but in all its current and envisioned forms—leads my overactive imagination to a Terminator-like conclusion  when the computers become self-aware and realize humankind has become obsolete and burdensome.

It doesn’t help that business media coverage of the topic estimates AI will eventually (and probably sooner than later) fully replace 25% of current jobs, while two-thirds of all jobs (roughly 300 million) will be affected by AI automation in some way. Those most vulnerable include fairly mundane data entry and background research tasks, but also computer programming and customer-facing services (think self-service grocery checkouts and chat bots on most consumer websites). Also on the list: journalists. For all you know, a bot wrote this column. 


Where AI Serves Home Builders

But what about home builders? While technology has definitely infiltrated the industry, it’s still a mostly human activity—certainly on the jobsite and, I believe, in in-person sales and community engagement. But even for those jobs and others, AI promises to make them easier, creating more time for things only humans can do ... for now.

In a somewhat prescient (for me) column in 2019 titled “The Robots Are Coming!” I encouraged builders to at least respect and pay attention to what AI and other technologies could do for their business. And since the advent of the Bing search engine with ChatGPT earlier this year, I’ve met industry professionals who have embraced and leveraged the latest tech.

For instance, a production home builder is using AI programming to make it far easier and faster for its team and homeowners to search for and find details about warranty coverage, and start-ups such as Arx are using the technology to streamline the process of finding, vetting, and financing land deals from months to mere days, and HomeScribe.ai is helping builders use AI for sales and marketing.

Then there are learning thermostats, drones and robots that inspect construction quality and progress and even help with manual tasks, and augmented reality programs for customized homebuying experiences that are in use by home builders.

These and other applications of AI are helpful, not harmful, and promise to give our industry a much-needed boost in overall productivity that ideally results in lower costs, faster builds, greater profitability, and more attainable prices—a better world for all. Then again, that’s exactly what a clever bot would say.


leaderboard2 - default
Written By
Editorial Director

Rich Binsacca is editorial director of Pro Builder Media, Custom Builder, and PRODUCTS. He has reported and written about all aspects of the housing industry since 1987 and most recently was editor-in-chief of Pro Builder Media. rbinsacca@sgcmail.com


boombox1 -
native1 - default
halfpage2 -

More in Category

Delaware-based Schell Brothers, our 2023 Builder of the Year, brings a refreshing approach to delivering homes and measuring success with an overriding mission of happiness

NAHB Chairman's Message: In a challenging business environment for home builders, and with higher housing costs for families, the National Association of Home Builders is working to help home builders better meet the nation's housing needs

Sure there are challenges, but overall, Pro Builder's annual Housing Forecast Survey finds home builders are optimistic about the coming year

native2 - default
halfpage1 -

Create an account

By creating an account, you agree to Pro Builder's terms of service and privacy policy.

Daily Feed Newsletter

Get Pro Builder in your inbox

Each day, Pro Builder's editors assemble the latest breaking industry news, hottest trends, and most relevant research, delivered to your inbox.

Save the stories you care about

Lorem ipsum dolor sit amet lorem ipsum dolor sit amet lorem ipsum dolor sit amet.

The bookmark icon allows you to save any story to your account to read it later
Tap it once to save, and tap it again to unsave

It looks like you’re using an ad-blocker!

Pro Builder is an advertisting supported site and we noticed you have ad-blocking enabled in your browser. There are two ways you can keep reading:

Disable your ad-blocker
Disable now
Subscribe to Pro Builder
Already a member? Sign in
Become a Member

Subscribe to Pro Builder for unlimited access

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.