Insights to a small business Baldrige recipient

June 28, 2014

This link will take you to the Pence & Freese 2010 Baldrige Application (They earned the Baldrige Award for Performance Excellence for the small business category)  The application at the below link is 50 pages of amazing insights to how this company applies quality management.

Freese and Nichols Inc., a multiservice engineering, architecture, and environmental science firm with 15 offices in Texas and North Carolina. Bob Pence led Freese and Nichols through the recession by supporting and enlarging the company’s continuous improvement program, commitments to clients and employees, and corporate plan for steady, sustainable growth. As many peers struggled against financial loss, Freese and Nichols achieved its first year of $100 million in revenues. Thanks to Pence’s adherence to principles of continuous improvement, Freese and Nichols also became the first engineering/architecture firm to receive the Malcolm Baldrige National Quality Award for performance excellence in 2010 under the small business category.


Denis Leonard has a degree in construction engineering an M.B.A. and a Ph.D. in quality management. Denis is a Fellow of the American Society for Quality, a Certified Quality Manager, Auditor and Six Sigma Black Belt. He has been an Examiner for the Baldrige National Quality Award Board of Examiners a Judge on the International Team Excellence Competition and a Lead Judge on the National Housing Quality Award. A former Professor of Quality at the University of Wisconsin, he has experience as a quality manager in the homebuilding industry as well as construction engineer, site manager and in training, auditing and consulting with expertise in strategic and operational quality improvement initiatives. His work has achieved national quality, environmental and safety management awards for clients.

Denis is co-author of 'The Executive Guide to Understanding and Implementing the Baldrige Criteria: Improve Revenue and Create Organizational Excellence'.

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