Currently Reading

New products offer a competitive advantage

Advertisement

New products offer a competitive advantage


August 26, 2014

When home builders are asked which information they deem most critical to the improvement of their businesses, info about new products is always near the top of the list. And for good reason. New, improved, and innovative products can help builders save money, attract more customers, build better homes, increase safety on the jobsite, differentiate themselves from other builders, and much more. 

In recent years, though, new products have become more important than ever. Homebuyers have come to understand the considerable benefits of new homes, aided in large measure by new products and materials. Products such as those that confer energy and water savings, comfort and indoor air quality, and livability and accessibility.
 
It was not that long ago that existing homes were the biggest competitive threat facing new-home builders. Existing homes had a lot going for them: established neighborhoods, mature landscaping, charm, and in many cases, structural quality. 
 
But the tables have turned and new homes today have a competitive edge that existing homes can only try to match, and only then after spending a significant amount of money. Open floor plans, living spaces flooded with sunlight, comfortable temperatures for fewer dollars spent on energy, plenty of indoor-outdoor connections, hot water on demand—these are the features that today’s home shoppers are looking for.
 
And now it seems some homebuyers are even saying that they are willing to forgo the holy trinity of home-buying desirability—location, location, location—for some of the features that are most often found only in new homes.
 
In July, PulteGroup distributed some data from its newest Home Index Survey, which shows that 44 percent of adults would give up a location near public transportation, 35 percent would give up better schools, and 34 percent nearby entertainment and shopping for certain amenities they really want. 
 
And what are those amenities that are more important than better schools? Survey results from across the country show that the buyers queried want spa-like baths and kitchen islands. In certain regions, they are jonesing for outdoor kitchens and folding, accordion-style glass doors. 
 
Those are indeed some wonderful features, and in this year’s 100 Best New Products article, you will see a selection of products that will allow your baths and kitchens to capture the attention of even the most school-centric shopper. But there are others, too, that can help you to provide the best performance and durability that today’s technology has to offer.
Written By
editorial director

Denise Dersin, editorial director of Professional Builder, Custom Builder, PRODUCTS, NKBA Innovation+Inspiration, and co-editor of Multifamily Design+Construction, has been in publishing as an editor and writer for 30 years and has worked in the housing industry for much of that time.

Related Stories

Design Spotlight: Powder Rooms by Janet Brooks

For Janet Brooks designing powder rooms is the icing on the cake, providing an opportunity to be a little outrageous.

Design Spotlight: Powder Rooms by Renata Buenrostro, AIA

The powder room can be the jewel box and the most unexpected space in a home

Design Spotlight: Home Offices by Rob Turner

A key element is capturing what is important to the homeowners and then creating a backdrop that expresses who they are while still making the room reflect the architectural detailing of the house.

Advertisement
Advertisement

More in Category




Advertisement
Advertisement

Create an account

By creating an account, you agree to Pro Builder's terms of service and privacy policy.


Daily Feed Newsletter

Get Pro Builder in your inbox

Each day, Pro Builder's editors assemble the latest breaking industry news, hottest trends, and most relevant research, delivered to your inbox.

Save the stories you care about

Lorem ipsum dolor sit amet lorem ipsum dolor sit amet lorem ipsum dolor sit amet.

The bookmark icon allows you to save any story to your account to read it later
Tap it once to save, and tap it again to unsave

It looks like you’re using an ad-blocker!

Pro Builder is an advertisting supported site and we noticed you have ad-blocking enabled in your browser. There are two ways you can keep reading:

Disable your ad-blocker
Disable now
Subscribe to Pro Builder
Subscribe
Already a member? Sign in
Become a Member

Subscribe to Pro Builder for unlimited access

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.