A new study (by Yahoo Real Estate, Dec 9th 2011) finds that the American Dream is still to own a home and the top issue for that dream is that it is a green, energy-efficient home built with sustainable materials that yield a lower carbon footprint or if it is remodeling a home, that it has energy-efficient appliances and eco-friendly home products.
http://realestate.yahoo.com/promo/yahoo-study-american-dream-homes-turn-green.html
This link connects to a blog discussing how green building programs and practices connects with the NHQA Model. The leverage of quality managment tools and practices have been shown to help with implementing green and improving its effectiveness and efficiency.
http://www.housingzone.com/blog/how-quality-tools-high-performing-homes-programs-fit-nhqa
About the Author

Denis Leonard
Denis Leonard has a degree in construction engineering, and an M.B.A. and a Ph.D. in quality management. He is a Fellow of the American Society for Quality and has been an Examiner for the Baldrige National Quality Award Board of Examiners, a Judge on the International Team Excellence Competition, and a Lead Judge on the National Housing Quality Award. He has experience as a quality manager in the home building industry as well as construction engineer, site manager, and in training, auditing, and consulting with expertise in strategic and operational quality improvement initiatives. His work has achieved national quality, environmental, and safety management awards for clients.