The youngest generation has the strongest ties to yesteryear.
Millennials are quite fond of the long-ago days of 2002 and 1997, years in which the most influential consumers of today were carefree kids. The popular culture trends of the time, from food to music, bring back good memories.
Major companies know this. According to Forbes, Nostalgia Marketing strategies are yielding tremendous results for brands like Coca-Cola, KFC, Microsoft, Lego, and, especially, Pokémon.
Nostalgia allows brands to become humanized and connect with consumers on an emotional level. Forbes noted the key is for brands to use nostalgia to offer something new, and to do it in the most authentic way possible.
Advertisement
Related Stories
Sales + Marketing
7 Sales and Marketing Trends to Watch (and Learn From)
These award-winning campaigns from NAHB's 2024 National Sales and Marketing Awards showcase next-level strategies and stellar results
Sales + Marketing
New-Home Sales and Navigating the 3 D’s: Death, Divorce, and Downsizing
Here’s how home sales experts manage challenging lifestyle changes with and for their buyers
Sales + Marketing
Q+A With Jenny Laible: The Keys to a Community Lifestyle Program
The National Association of Home Builders' 2024 Lifestyle Director of the Year talks about authenticity, knowing your neighbors, and her chill approach to social media