This Builder Transformed His Business By Switching Markets

Sublime Homes CEO Mike Graniczny was presented with an opportunity to switch markets and he took it. It transformed his business from closing on about five homes a year to now developing land and selling homes priced $800,000 and up.

Graniczny began building in the south suburbs of the Chicagoland area and is now located in Saint John, Ind. The move just over the Indiana border was a move for both Sublime Homes and their clients. One of the biggest lessons from the shift though, Graniczny says, was learning to be more proactive and think on his feet.

“Instead of fighting something and trying to be somewhere that wasn’t as accepting or wanting us there, I felt like, Indiana was just the complete opposite,” says Graniczny. “One example, the last permit I pulled in Illinois took me six months to get a permit, where my last permit in Indiana took me six days.”

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