Builders throw in goodies to lure buyers amid slow sales

October 13, 2014

According to Bloomberg, builders in volatile housing markets such as Phoenix, Sacramento, Las Vegas, and Orlando have been experiencing a drop in sales and are offering more incentives for potential buyers.


In the words of Alex Barron, a senior research analyst at the Housing Research Center in El Paso, “Phoenix is a cautionary tale about raising prices too aggressively and opening up communities too aggressively.” Hence, incentives such as swimming pools, built-in barbecues, and subsidized mortgages are popular ways builders try to attract buyers.


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