Currently Reading

Building Efficiency Drives Customer Retention

Advertisement
Infill Housing

Building Efficiency Drives Customer Retention

Infill builders are pushing efficiency to the forefront and getting a stamp of approval from returning customers.


October 11, 2021
Row of houses in development
Photo: stock.Adobe.com

With a focus on product efficiency and high performance building, infill development companies like Thrive Home Builders are garnering increased customer loyalty rates. According to the National Association of Home Builders (NAHB), Thrive reported 26% customer retention by prioritizing third-party certification for major selling points like energy efficiency standards and product performance.

Gene Myers, founder and CEO of Thrive Home Builders, has customers buying their second or even third Thrive home in a Denver Central Park infill neighborhood on the site of the former Stapleton International Airport. It’s the largest infill project in the country, spanning 20-plus years of development with more than 10,000 homes, with about 1,000 lots left to be built out. Even with competition from several other builders in this development, Thrive has a 26% repeat customer rate.

Myers believes that third-party certification provides confidence in the product, and the efficiency, quality and healthy practices used in green-certified homes, coupled with beautiful design, brings customers back.

“The important thing is to just keep pushing and keep trying to refine that competitive edge or that unique value proposition that you have as a builder,” he noted. “I think the worst thing you can do is be just like every other builder. From our standpoint, having really crisp product differentiation is a real key to our being able to prosper in a market that’s heavily dominated by big public builders.”

Read More

 

Related Stories

Housing Policy + Finance

Sacramento County Eases Restrictions to Speed New Home Construction

Builders and Sacramento County officials are advocating for housing policy changes to allow infill projects in single-family neighborhoods

Infill Housing

Metro Residents Voice Support for ADUs, Duplexes, and Triplexes in Residential Neighborhoods

Renters and homeowners in most major U.S. metros are in favor of modest densification measures to create more affordable housing

Infill Housing

How Private Housing Additions Are Creating a Back-Alley Market

Backyard units and clandestine add-ons are shortcutting legal housing but solving a national affordability crisis at the same time

Advertisement
Advertisement

More in Category




Advertisement
Advertisement

Create an account

By creating an account, you agree to Pro Builder's terms of service and privacy policy.


Daily Feed Newsletter

Get Pro Builder in your inbox

Each day, Pro Builder's editors assemble the latest breaking industry news, hottest trends, and most relevant research, delivered to your inbox.

Save the stories you care about

Lorem ipsum dolor sit amet lorem ipsum dolor sit amet lorem ipsum dolor sit amet.

The bookmark icon allows you to save any story to your account to read it later
Tap it once to save, and tap it again to unsave

It looks like you’re using an ad-blocker!

Pro Builder is an advertisting supported site and we noticed you have ad-blocking enabled in your browser. There are two ways you can keep reading:

Disable your ad-blocker
Disable now
Subscribe to Pro Builder
Subscribe
Already a member? Sign in
Become a Member

Subscribe to Pro Builder for unlimited access

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.