Apologies to Paul Simon, but when I looked at the long list of design ideas I compiled while at the International Builders’ Show in Orlando, I thought I’d try to mention 50 of them—a nice round num
Capturing Empty Nesters
Each type of home buyer looks for a specialized set of requirements in a new home.
Each type of home buyer looks for a specialized set of requirements in a new home. Empty nesters are no different. In her book Sales and Marketing Checklists, Jan Mitchell gives the following tips on how to show a model to this niche market:
Advertising and promotional materials can be tweaked to cater to these buyers. Mitchell’s suggestions include: