flexiblefullpage - default
Currently Reading

Design and Marketing Tips for Selling Homes in a High-Rate Environment

billboard - default
Sales + Marketing

Design and Marketing Tips for Selling Homes in a High-Rate Environment

With mortgage rates high and the prospect of continuing fluctuation, home builders need ways to boost demand. These tips will help

February 17, 2023
Designing to sell homes when interest rates are high
Image: Kiattisak / stock.adobe.com

In July 2022, 85% of prospective new-home buyers surveyed by John Burns Real Estate Consulting’s New Home Trends Institute said they wouldn’t buy a home if mortgage rates exceeded 6%. As it turned out, mortgage rates proceeded to climb, peaking at 7.375% on Oct. 20, 2022. And, while that upward trend has eased, rates continue to fluctuate and remain in the low 6% rate range in February 2023.

To increase homebuyer demand, the New Home Trends Institute offers a range of design and marketing tips on what home builders should keep, start, and stop doing in the new homes they build:

Keep: Strategically shrinking square footage to get costs down. To balance affordability with demand for greater function within the home, designers are thoughtfully “right sizing” rooms and spaces to ensure that all needs are met. Interior spaces that square footage is most often reallocated from include:

  • Offices – A bedroom-sized home office is no longer the norm, with an increasing number of designers including pocket-sized office spaces. Homeowners and single-family renters support this tradeoff, with up to 86% of Young Families preferring to downsize the office and use the remaining space elsewhere in the home.
  • Kitchens – Two separate panels at our 2022 New Home Trends Summit suggested kitchen islands with seating in lieu of a separate breakfast nook. …

Read more

Related Stories

Sales + Marketing

Lost Leads? Engage Your Secret Weapon: The Lost-Customer Survey

Sending a simple survey to past prospects will do two things: reveal leads for buyers still in the market and ripe for a sale, and clean up your bloated CRM

Sales + Marketing

Home Builder Sales and Marketing: Sink, Swim, or Stand Out in 2023 [WEBINAR]

Learn what sets great builders apart from the competition and what the best builders are doing to maximize their results in a tough market

Digital Marketing

Selling Homes Online? New Home-Shopping Tools Can Help

New home-shopping tools help deepen engagement and establish trust and emotional connection between builder and homebuyer, helping builders overcome some hurdles associated with selling homes online

boombox1 -
native1 - default
halfpage2 -

More in Category

native2 - default
halfpage1 -

Create an account

By creating an account, you agree to Pro Builder's terms of service and privacy policy.

Daily Feed Newsletter

Get Pro Builder in your inbox

Each day, Pro Builder's editors assemble the latest breaking industry news, hottest trends, and most relevant research, delivered to your inbox.

Save the stories you care about

Lorem ipsum dolor sit amet lorem ipsum dolor sit amet lorem ipsum dolor sit amet.

The bookmark icon allows you to save any story to your account to read it later
Tap it once to save, and tap it again to unsave

It looks like you’re using an ad-blocker!

Pro Builder is an advertisting supported site and we noticed you have ad-blocking enabled in your browser. There are two ways you can keep reading:

Disable your ad-blocker
Disable now
Subscribe to Pro Builder
Already a member? Sign in
Become a Member

Subscribe to Pro Builder for unlimited access

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.