While it’s easy to focus on square footage, floor plans, and interior finishes, a survey from John Burns Research and Consulting (JBREC) shows that buyers care much more about curb appeal, especially when purchasing a new home in a master planned community.

According to the survey, 77% of homebuyers say that curb appeal was at least a moderate factor in their homebuying decision, and another 14% say a lack of curb appeal is a dealbreaker.

Why does curb appeal matter?

With so much else to focus on, exterior and community spaces tend to take a backseat, leaving many new-home communities with a similar, cookie-cutter appearance. However, the research shows that thoughtful exterior and neighborhood improvements can increase buyer interest and lead to more sales. In fact, when asked which free builder upgrade they would choose, most surveyed buyers selected front-yard landscaping.

Buyers care about the first impression their home makes more than they care about interior space

When it comes to home upgrades, 24% of survey respondents identified upgraded front yard packages and finished garages are the most important. Meanwhile, only 14% of respondents say that an extra 200 square feet of interior space is an important upgrade.