Why (and How) to Right-Size Your Online Sales Program
How builders can meet the expectations of today’s prospects and tomorrow’s new-home buyers
Showcase Homes Adapt New Technologies for Virtual Tours
There will be no lines waiting to tour The New American Home, the Pasadena Showcase House, the Kips…
Creating and Leveraging App-Based Customer Experiences
Tune in and listen to a panel of experts discuss opportunities that exist when home builders place importance on the digital experience
The Year of Catalytic Disruption
Key ways home builders can use digital solutions to cater to consumers in today’s ever-evolving landscape
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Digital Marketing
New Normal for Master Planned Communities' Sales, Marketing
If there was ever a time for builders to pivot toward digital marketing and virtual tools, the pandemic would be it.
Sales + Marketing
Your Sales Attribution Method Is Lying to You
No matter what methods you choose to directly attribute sales from marketing, chances are they’re not telling you the complete story
Digital Marketing
Tips for Using 3D Digital Models to Visualize and Sell Homes
Home builders that are using 3D design tools share their advice on selling homes using virtual models
Digital Marketing
The Top 5 Ways to Increase Your Marketing ROI in 2020
More than 40 home builders spent $18 million in digital advertising last year. Here’s how they got their money’s worth
Customer Satisfaction
Home Builder Sues Customer For $550,000 After Negative Online Review
Adair Homes, Vancouver, Wash., is suing Wes Brooks for defamation after the Oregon man posted critical comments about the company on Facebook.
Digital Marketing
3 Ways to Optimize Your Website for Greater Revenue and Happier Customers
Consumers aren’t static, and your website should not be either. Why it pays to make sure your website meets consumer expectations for a positive online experience
Innovation
New Tech: Wait or Jump in?
Companies die from failing to change, but also by changing too quickly. Here’s how to find the balance and survive extinction
Leadership
Zillow's Key to Success
Zillow's returning CEO Rich Barton co-founded the platform in 2005, and is key to the company's new home-flipping program, according to RBC Capital
Digital Marketing
Mastering Customer Feedback—More Important Than Ever
Today, consumers have the power with a single review to make or break a business. You need to play an active role in that process, shaping customer ratings into a strategic tool that makes your business smarter, more efficient, and more profitable
Digital Marketing
Marketing 2019: The A.I.-Data Connection
Want to get ahead in an increasingly competitive market? Let artificial intelligence optimize your customer data
