New home-shopping tools help deepen engagement and establish trust and emotional connection between builder and homebuyer, helping builders overcome some hurdles associated with selling homes online

If you need to increase website engagement and aren't getting many leads despite spending money to boost site traffic, take these steps

Buyers, builders, and real estate agents are discovering how apps can assist with the home selection and sales process

The millennial cohort brings with it growth potential for home builders as millennials reach prime home buying age. But millennials also bring with them new expectations for the home buying experience

Lennar, David Weekley Homes, and Toll Brothers are attracting the most social media followers among the nation's largest home builders

Builders looking to win over a tech-savvy generation of home buyers will need to digitize the design and sales process

Don’t ignore your website’s potential; just as it can bring in business and revenue, it can also lose you money by failing to engage prospects and convert leads. Here are some remedies

Shifting preferences among buyers and sellers are highlighted in popular Google search terms over the past three years

Crystal clear direction for 2022 is critical to sustaining the successes we’ve enjoyed during the past 24 months