Four Builders That Succeeded During the Pandemic With Digital Sales and Marketing
"Normally buyers walk away, have to think about it, go home, have dinner, are worried someone else will buy it. For them to push that button online has been amazing. The salesperson can get paperwork ready and send it over digitally.”
How is Artificial Intelligence Helping Home Buyers?
Some home selling and lending services like Compass, Zillow, and LoanSnap claim their artificial intelligence (AI) tools can search through millions of documents in seconds to find the right property for buyers and match the perfect loan type to borrowers
Top Trends in Digital Sales and Marketing Strategies
How four home builders found success by aggressively implementing or augmenting a variety of digital sales and marketing tools and strategies
3 Inconvenient Truths About ‘Buy Online’
Exclusively online home sales can’t happen until home builders tackle these key issues
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Sales + Marketing
Real Estate's New Normal: Virtual Selling Tools
Both homebuyers and sellers benefit from virtual selling tools: one side can view listings faster and easier while the other gains more attention…
Sales + Marketing
The Reality of Managing Leads in 2021
The past year has brought new challenges for home sales specialists. The solution: a nimble, thoughtful approach to customer service
Digital Marketing
NAHB to Host Social Media Marketing Courses
Home builders can learn how to tackle social media strategically and cohesively to help their business with help from the National Association of…
Sales + Marketing
Is Facebook Still Relevant for Builder Marketing?
Should builders continue to market homes for sale on Facebook? And, if we are nearly sold out of inventory and lots for 2020, what should we talk…
Sales + Marketing
Your Next, Best Sales Tool: the Marketing Technologist
How newly created sales positions in your company will drive success in an increasingly digitized reality
Sales
Why (and How) to Right-Size Your Online Sales Program
How builders can meet the expectations of today’s prospects and tomorrow’s new-home buyers
International Builders' Show
Showcase Homes Adapt New Technologies for Virtual Tours
There will be no lines waiting to tour The New American Home, the Pasadena Showcase House, the Kips Bay Show Houses, or Pro Builder's…
Digital Marketing
Creating and Leveraging App-Based Customer Experiences
Tune in and listen to a panel of experts discuss opportunities that exist when home builders place importance on the digital experience
Digital Marketing
The Year of Catalytic Disruption
Key ways home builders can use digital solutions to cater to consumers in today’s ever-evolving landscape
Digital Marketing
Virtual Tools Bring Unprecedented Growth for Home Builders
One California-based on-site home builder received nearly half of its second quarter net orders through virtual appointments, resulting in 20%…
