Advertisement
Digital Marketing

New Normal for Master Planned Communities' Sales, Marketing

If there was ever a time for builders to pivot toward digital marketing and virtual tools, the pandemic would be it.

Sales + Marketing

Your Sales Attribution Method Is Lying to You

No matter what methods you choose to directly attribute sales from marketing, chances are they’re not telling you the complete story

Digital Marketing

Tips for Using 3D Digital Models to Visualize and Sell Homes

Home builders that are using 3D design tools share their advice on selling homes using virtual models

Digital Marketing

The Top 5 Ways to Increase Your Marketing ROI in 2020

More than 40 home builders spent $18 million in digital advertising last year. Here’s how they got their money’s worth

Customer Satisfaction

Home Builder Sues Customer For $550,000 After Negative Online Review

Adair Homes, Vancouver, Wash., is suing Wes Brooks for defamation after the Oregon man posted critical comments about the company on Facebook.

Digital Marketing

3 Ways to Optimize Your Website for Greater Revenue and Happier Customers

Consumers aren’t static, and your website should not be either. Why it pays to make sure your website meets consumer expectations for a positive online experience 

Innovation

New Tech: Wait or Jump in?

Companies die from failing to change, but also by changing too quickly. Here’s how to find the balance and survive extinction 

Leadership

Zillow's Key to Success

Zillow's returning CEO Rich Barton co-founded the platform in 2005, and is key to the company's new home-flipping program, according to RBC Capital

Digital Marketing

Mastering Customer Feedback—More Important Than Ever

Today, consumers have the power with a single review to make or break a business. You need to play an active role in that process, shaping customer ratings into a strategic tool that makes your business smarter, more efficient, and more profitable 

Digital Marketing

Marketing 2019: The A.I.-Data Connection

Want to get ahead in an increasingly competitive market? Let artificial intelligence optimize your customer data

Become a Member

Subscribe to Pro Builder for unlimited access

Subscribe

Create an account

By creating an account, you agree to Pro Builder's terms of service and privacy policy.


Daily Feed Newsletter

Get Pro Builder in your inbox

Each day, Pro Builder's editors assemble the latest breaking industry news, hottest trends, and most relevant research, delivered to your inbox.

Save the stories you care about

Lorem ipsum dolor sit amet lorem ipsum dolor sit amet lorem ipsum dolor sit amet.

The bookmark icon allows you to save any story to your account to read it later
Tap it once to save, and tap it again to unsave

It looks like you’re using an ad-blocker!

Pro Builder is an advertisting supported site and we noticed you have ad-blocking enabled in your browser. There are two ways you can keep reading:

Disable your ad-blocker
Disable now
Subscribe to Pro Builder
Subscribe
Already a member? Sign in
Become a Member

Subscribe to Pro Builder for unlimited access

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.