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Digital Marketing

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2023 Forty Under 40 nominations
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Using Digital Marketing to Sell Homes to Digital Natives

The millennial cohort brings with it growth potential for home builders as millennials reach prime home buying age. But millennials also bring with them new expectations for the home buying experience

Digital Marketing

Industry Influencers: The Top 50 Builders Ruling Social Media

Lennar, David Weekley Homes, and Toll Brothers are attracting the most social media followers among the nation's largest home builders

Digital Marketing

Doing Business Digitally: The Way Forward for Home Builders

Builders looking to win over a tech-savvy generation of home buyers will need to digitize the design and sales process

Digital Marketing

6 Things You Can Do to Fix Your Construction Website Now

Don’t ignore your website’s potential; just as it can bring in business and revenue, it can also lose you money by failing to engage prospects and convert leads. Here are some remedies

Market Data + Trends

Google Search Trends Reveal a Tense Housing Market During the Pandemic

Shifting preferences among buyers and sellers are highlighted in popular Google search terms over the past three years


The Benefit of Clear Goals for the New Year

Crystal clear direction for 2022 is critical to sustaining the successes we’ve enjoyed during the past 24 months

Digital Marketing

How iBrokers Are Inching Into the Housing Market

Online home buying platforms could signal a new future for real estate

Digital Marketing

How iBuying Is Taking the Stress Out of Home Flipping

Instant buyers are taking housing transactions virtual—and speeding them up in the process

Sales + Marketing Trends

Four Builders That Succeeded During the Pandemic With Digital Sales and Marketing

Normally buyers walk away, have to think about it, go home, have dinner, are worried someone else will buy it. For them to push that button online has been amazing. The salesperson can get paperwork ready and send it over digitally.” 

Digital Marketing

How is Artificial Intelligence Helping Home Buyers?

Some home selling and lending services like Compass, Zillow, and LoanSnap claim their artificial intelligence (AI) tools can search through millions of documents in seconds to find the right property for buyers and match the perfect loan type to borrowers

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