3 Inconvenient Truths About ‘Buy Online’
Exclusively online home sales can’t happen until home builders tackle these key issues
Real Estate's New Normal: Virtual Selling Tools
Both homebuyers and sellers benefit from virtual selling tools: one side can view listings faster…
The Reality of Managing Leads in 2021
The past year has brought new challenges for home sales specialists. The solution: a nimble, thoughtful approach to customer service
NAHB to Host Social Media Marketing Courses
Home builders can learn how to tackle social media strategically and cohesively to help their…
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Sales + Marketing
Is Facebook Still Relevant for Builder Marketing?
Should builders continue to market homes for sale on Facebook? And, if we are nearly sold out of inventory and lots for 2020, what should we talk…
Sales + Marketing
Your Next, Best Sales Tool: the Marketing Technologist
How newly created sales positions in your company will drive success in an increasingly digitized reality
Sales
Why (and How) to Right-Size Your Online Sales Program
How builders can meet the expectations of today’s prospects and tomorrow’s new-home buyers
International Builders' Show
Showcase Homes Adapt New Technologies for Virtual Tours
There will be no lines waiting to tour The New American Home, the Pasadena Showcase House, the Kips Bay Show Houses, or Pro Builder's…
Digital Marketing
Creating and Leveraging App-Based Customer Experiences
Tune in and listen to a panel of experts discuss opportunities that exist when home builders place importance on the digital experience
Digital Marketing
The Year of Catalytic Disruption
Key ways home builders can use digital solutions to cater to consumers in today’s ever-evolving landscape
Digital Marketing
Virtual Tools Bring Unprecedented Growth for Home Builders
One California-based on-site home builder received nearly half of its second quarter net orders through virtual appointments, resulting in 20%…
Digital Marketing
New Normal for Master Planned Communities' Sales, Marketing
If there was ever a time for builders to pivot toward digital marketing and virtual tools, the pandemic would be it. Though builders of…
Sales + Marketing
Your Sales Attribution Method Is Lying to You
No matter what methods you choose to directly attribute sales from marketing, chances are they’re not telling you the complete story
Sales
7 Tips on How to Sell Homes Using Floor Plans
In the current state of affairs, builders cannot count on being able to sell a home via an in-person home tour. While video tours and pictures are…
