Digital Marketing


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Sales + Marketing Trends

Four Builders That Succeeded During the Pandemic With Digital Sales and Marketing

"Normally buyers walk away, have to think about it, go home, have dinner, are worried someone else will buy it. For them to push that button online has been amazing. The salesperson can get paperwork ready and send it over digitally.”

Digital Marketing

How is Artificial Intelligence Helping Home Buyers?

Some home selling and lending services like Compass, Zillow, and LoanSnap claim their artificial intelligence (AI) tools can search through millions of documents in seconds to find the right property for buyers and match the perfect loan type to borrowers

Sales + Marketing Trends

Top Trends in Digital Sales and Marketing Strategies

How four home builders found success by aggressively implementing or augmenting a variety of digital sales and marketing tools and strategies

Sales + Marketing

3 Inconvenient Truths About ‘Buy Online’

Exclusively online home sales can’t happen until home builders tackle these key issues

Sales + Marketing

Real Estate's New Normal: Virtual Selling Tools

Both homebuyers and sellers benefit from virtual selling tools: one side can view listings faster and easier while the other gains more attention…

Sales + Marketing

The Reality of Managing Leads in 2021

The past year has brought new challenges for home sales specialists. The solution: a nimble, thoughtful approach to customer service
 

Digital Marketing

NAHB to Host Social Media Marketing Courses

Home builders can learn how to tackle social media strategically and cohesively to help their business with help from the National Association of…

Sales + Marketing

Is Facebook Still Relevant for Builder Marketing?

Should builders continue to market homes for sale on Facebook? And, if we are nearly sold out of inventory and lots for 2020, what should we talk…

Sales + Marketing

Your Next, Best Sales Tool: 
the Marketing Technologist

How newly created sales positions in your company will drive success in an increasingly digitized reality

Sales

Why (and How) to Right-Size Your Online Sales Program

How builders can meet the expectations of today’s prospects and tomorrow’s new-home buyers
 

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