Digital Marketing


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International Builders' Show

Showcase Homes Adapt New Technologies for Virtual Tours

There will be no lines waiting to tour The New American Home, the Pasadena Showcase House, the Kips Bay Show Houses, or Pro Builder's annu

Digital Marketing

Creating and Leveraging App-Based Customer Experiences

Tune in and listen to a panel of experts discuss opportunities that exist when home builders place importance on the digital experience

Digital Marketing

The Year of Catalytic Disruption

Key ways home builders can use digital solutions to cater to consumers in today’s ever-evolving landscape

Digital Marketing

Virtual Tools Bring Unprecedented Growth for Home Builders

One California-based on-site home builder received nearly half of its second quarter net orders through virtual appointments, resulting in 20% grow

Digital Marketing

New Normal for Master Planned Communities' Sales, Marketing

If there was ever a time for builders to pivot toward digital marketing and virtual tools, the pandemic would be it.

Sales + Marketing

Your Sales Attribution Method Is Lying to You

No matter what methods you choose to directly attribute sales from marketing, chances are they’re not telling you the complete story

Sales

7 Tips on How to Sell Homes Using Floor Plans

In the current state of affairs, builders cannot count on being able to sell a home via an in-person home tour.

Digital Marketing

Tips for Using 3D Digital Models to Visualize and Sell Homes

Home builders that are using 3D design tools share their advice on selling homes using virtual models

Digital Marketing

The Top 5 Ways to Increase Your Marketing ROI in 2020

More than 40 home builders spent $18 million in digital advertising last year. Here’s how they got their money’s worth

Customer Satisfaction

Home Builder Sues Customer For $550,000 After Negative Online Review

Adair Homes, Vancouver, Wash., is suing Wes Brooks for defamation after the Oregon man posted critical comments about the company on Facebook.

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