How Today's Consumers Feel About Online Targeted Ads
Are consumer attitudes evolving when it comes to data-tracking practices online and the targeted advertising they see as a result of it?
KB Home Launches New-Home Community in the Metaverse
A new initiative from the nation’s seventh-largest home builder spotlights emerging options for all home builders in the metaverse
How AI and VR Are Revolutionizing the Housing Market
From home pricing to virtual tours, artificial intelligence and virtual reality are changing the way today's homes are bought and sold
How Two North Carolina Builder Brothers Conquered Social Media
The Perkins Builder Brothers produce videos showing the home-building process from start to finish, and their audience continues to grow
Selling Homes Online? New Home-Shopping Tools Can Help
New home-shopping tools help deepen engagement and establish trust and emotional connection between builder and homebuyer, helping builders overcome some hurdles associated with selling homes online
Why Your Website Isn't Getting Enough Leads, and How to Fix It
If you need to increase website engagement and aren't getting many leads despite spending money to boost site traffic, take these steps
Digital Marketing
Selling Homes Online? New Home-Shopping Tools Can Help
New home-shopping tools help deepen engagement and establish trust and emotional connection between builder and homebuyer, helping builders overcome some hurdles associated with selling homes online
Digital Marketing
Why Your Website Isn't Getting Enough Leads, and How to Fix It
If you need to increase website engagement and aren't getting many leads despite spending money to boost site traffic, take these steps
Sales + Marketing
Selling New Homes: There’s an App for That!
Buyers, builders, and real estate agents are discovering how apps can assist with the home selection and sales process
NAHB
Using Digital Marketing to Sell Homes to Digital Natives
The Millennial cohort brings with it growth potential for home builders. But Millennials also bring with them new expectations for the homebuying experience
Digital Marketing
Industry Influencers: The Top 50 Builders Ruling Social Media
Lennar, David Weekley Homes, and Toll Brothers are attracting the most social media followers among the nation's largest home builders
Digital Marketing
Doing Business Digitally: The Way Forward for Home Builders
Builders looking to win over a tech-savvy generation of home buyers will need to digitize the design and sales process
Digital Marketing
6 Things You Can Do to Fix Your Construction Website Now
Don’t ignore your website’s potential; just as it can bring in business and revenue, it can also lose you money by failing to engage prospects and convert leads. Here are some remedies
Market Data + Trends
Google Search Trends Reveal a Tense Housing Market During the Pandemic
Shifting preferences among buyers and sellers are highlighted in popular Google search terms over the past three years
Leadership
The Benefit of Clear Goals for the New Year
Crystal clear direction for 2022 is critical to sustaining the successes we’ve enjoyed during the past 24 months
Digital Marketing
How iBrokers Are Inching Into the Housing Market
Online home buying platforms could signal a new future for real estate
