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Digital Marketing


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Digital Marketing

Selling Homes Online? New Home-Shopping Tools Can Help

New home-shopping tools help deepen engagement and establish trust and emotional connection between builder and homebuyer, helping builders overcome some hurdles associated with selling homes online

Digital Marketing

Why Your Website Isn't Getting Enough Leads, and How to Fix It

If you need to increase website engagement and aren't getting many leads despite spending money to boost site traffic, take these steps

Sales + Marketing

Selling New Homes: There’s an App for That!

Buyers, builders, and real estate agents are discovering how apps can assist with the home selection and sales process

NAHB

Using Digital Marketing to Sell Homes to Digital Natives

The millennial cohort brings with it growth potential for home builders as millennials reach prime home buying age. But millennials also bring with them new expectations for the home buying experience

Digital Marketing

Industry Influencers: The Top 50 Builders Ruling Social Media

Lennar, David Weekley Homes, and Toll Brothers are attracting the most social media followers among the nation's largest home builders

Digital Marketing

Doing Business Digitally: The Way Forward for Home Builders

Builders looking to win over a tech-savvy generation of home buyers will need to digitize the design and sales process

Digital Marketing

6 Things You Can Do to Fix Your Construction Website Now

Don’t ignore your website’s potential; just as it can bring in business and revenue, it can also lose you money by failing to engage prospects and convert leads. Here are some remedies

Market Data + Trends

Google Search Trends Reveal a Tense Housing Market During the Pandemic

Shifting preferences among buyers and sellers are highlighted in popular Google search terms over the past three years

Leadership

The Benefit of Clear Goals for the New Year

Crystal clear direction for 2022 is critical to sustaining the successes we’ve enjoyed during the past 24 months

Digital Marketing

How iBrokers Are Inching Into the Housing Market

Online home buying platforms could signal a new future for real estate

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