Selling New Homes: There’s an App for That!
Buyers, builders, and real estate agents are discovering how apps can assist with the home selection and sales process
Using Digital Marketing to Sell Homes to Digital Natives
The millennial cohort brings with it growth potential for home builders as millennials reach prime home buying age. But millennials also bring with them new expectations for the home buying experience
Industry Influencers: The Top 50 Builders Ruling Social Media
Lennar, David Weekley Homes, and Toll Brothers are attracting the most social media followers among the nation's largest home builders
Doing Business Digitally: The Way Forward for Home Builders
Builders looking to win over a tech-savvy generation of home buyers will need to digitize the design and sales process
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Digital Marketing
6 Things You Can Do to Fix Your Construction Website Now
Don’t ignore your website’s potential; just as it can bring in business and revenue, it can also lose you money by failing to engage prospects and convert leads. Here are some remedies
Market Data + Trends
Google Search Trends Reveal a Tense Housing Market During the Pandemic
Shifting preferences among buyers and sellers are highlighted in popular Google search terms over the past three years
Leadership
The Benefit of Clear Goals for the New Year
Crystal clear direction for 2022 is critical to sustaining the successes we’ve enjoyed during the past 24 months
Digital Marketing
How iBrokers Are Inching Into the Housing Market
Online home buying platforms could signal a new future for real estate
Digital Marketing
How iBuying Is Taking the Stress Out of Home Flipping
Instant buyers are taking housing transactions virtual—and speeding them up in the process
Sales + Marketing Trends
Four Builders That Succeeded During the Pandemic With Digital Sales and Marketing
“Normally buyers walk away, have to think about it, go home, have dinner, are worried someone else will buy it. For them to push that button online has been amazing. The salesperson can get paperwork ready and send it over digitally.”
Digital Marketing
How is Artificial Intelligence Helping Home Buyers?
Some home selling and lending services like Compass, Zillow, and LoanSnap claim their artificial intelligence (AI) tools can search through millions of documents in seconds to find the right property for buyers and match the perfect loan type to borrowers
Sales + Marketing Trends
Top Trends in Digital Sales and Marketing Strategies for Home Builders
How four home builders found success by aggressively implementing or augmenting a variety of digital sales and marketing tools and strategies
Sales + Marketing
3 Inconvenient Truths About ‘Buy Online’
Exclusively online home sales can’t happen until home builders tackle these key issues
Sales + Marketing
Real Estate's New Normal: Virtual Selling Tools
Both homebuyers and sellers benefit from virtual selling tools: one side can view listings faster and easier while the other gains more attention…
