How Two North Carolina Builder Brothers Conquered Social Media
The Perkins Builder Brothers produce videos showing the home-building process from start to finish, and their audience continues to grow
Selling Homes Online? New Home-Shopping Tools Can Help
New home-shopping tools help deepen engagement and establish trust and emotional connection between builder and homebuyer, helping builders overcome some hurdles associated with selling homes online
Why Your Website Isn't Getting Enough Leads, and How to Fix It
If you need to increase website engagement and aren't getting many leads despite spending money to boost site traffic, take these steps
Selling New Homes: There’s an App for That!
Buyers, builders, and real estate agents are discovering how apps can assist with the home selection and sales process
Using Digital Marketing to Sell Homes to Digital Natives
The millennial cohort brings with it growth potential for home builders as millennials reach prime home buying age. But millennials also bring with them new expectations for the home buying experience
Industry Influencers: The Top 50 Builders Ruling Social Media
Lennar, David Weekley Homes, and Toll Brothers are attracting the most social media followers among the nation's largest home builders
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NAHB
Using Digital Marketing to Sell Homes to Digital Natives
The millennial cohort brings with it growth potential for home builders as millennials reach prime home buying age. But millennials also bring with them new expectations for the home buying experience
Digital Marketing
Industry Influencers: The Top 50 Builders Ruling Social Media
Lennar, David Weekley Homes, and Toll Brothers are attracting the most social media followers among the nation's largest home builders
Digital Marketing
Doing Business Digitally: The Way Forward for Home Builders
Builders looking to win over a tech-savvy generation of home buyers will need to digitize the design and sales process
Digital Marketing
6 Things You Can Do to Fix Your Construction Website Now
Don’t ignore your website’s potential; just as it can bring in business and revenue, it can also lose you money by failing to engage prospects and convert leads. Here are some remedies
Market Data + Trends
Google Search Trends Reveal a Tense Housing Market During the Pandemic
Shifting preferences among buyers and sellers are highlighted in popular Google search terms over the past three years
Leadership
The Benefit of Clear Goals for the New Year
Crystal clear direction for 2022 is critical to sustaining the successes we’ve enjoyed during the past 24 months
Digital Marketing
How iBrokers Are Inching Into the Housing Market
Online home buying platforms could signal a new future for real estate
Digital Marketing
How iBuying Is Taking the Stress Out of Home Flipping
Instant buyers are taking housing transactions virtual—and speeding them up in the process
Sales + Marketing Trends
Four Builders That Succeeded During the Pandemic With Digital Sales and Marketing
“Normally buyers walk away, have to think about it, go home, have dinner, are worried someone else will buy it. For them to push that button online has been amazing. The salesperson can get paperwork ready and send it over digitally.”
Digital Marketing
How is Artificial Intelligence Helping Home Buyers?
Some home selling and lending services like Compass, Zillow, and LoanSnap claim their artificial intelligence (AI) tools can search through millions of documents in seconds to find the right property for buyers and match the perfect loan type to borrowers
