Google Search Trends Reveal a Tense Housing Market During the Pandemic
Shifting preferences among buyers and sellers are highlighted in popular Google search terms over the past three years
The Benefit of Clear Goals for the New Year
Crystal clear direction for 2022 is critical to sustaining the successes we’ve enjoyed during the past 24 months
How iBrokers Are Inching Into the Housing Market
Online home buying platforms could signal a new future for real estate
How iBuying Is Taking the Stress Out of Home Flipping
Instant buyers are taking housing transactions virtual—and speeding them up in the process
Advertisement
Sales + Marketing Trends
Four Builders That Succeeded During the Pandemic With Digital Sales and Marketing
"Normally buyers walk away, have to think about it, go home, have dinner, are worried someone else will buy it. For them to push that button online has been amazing. The salesperson can get paperwork ready and send it over digitally.”
Digital Marketing
How is Artificial Intelligence Helping Home Buyers?
Some home selling and lending services like Compass, Zillow, and LoanSnap claim their artificial intelligence (AI) tools can search through millions of documents in seconds to find the right property for buyers and match the perfect loan type to borrowers
Sales + Marketing Trends
Top Trends in Digital Sales and Marketing Strategies
How four home builders found success by aggressively implementing or augmenting a variety of digital sales and marketing tools and strategies
Sales + Marketing
3 Inconvenient Truths About ‘Buy Online’
Exclusively online home sales can’t happen until home builders tackle these key issues
Sales + Marketing
Real Estate's New Normal: Virtual Selling Tools
Both homebuyers and sellers benefit from virtual selling tools: one side can view listings faster and easier while the other gains more attention…
Sales + Marketing
The Reality of Managing Leads in 2021
The past year has brought new challenges for home sales specialists. The solution: a nimble, thoughtful approach to customer service
Digital Marketing
NAHB to Host Social Media Marketing Courses
Home builders can learn how to tackle social media strategically and cohesively to help their business with help from the National Association of…
Sales + Marketing
Is Facebook Still Relevant for Builder Marketing?
Should builders continue to market homes for sale on Facebook? And, if we are nearly sold out of inventory and lots for 2020, what should we talk…
Sales + Marketing
Your Next, Best Sales Tool: the Marketing Technologist
How newly created sales positions in your company will drive success in an increasingly digitized reality
Sales
Why (and How) to Right-Size Your Online Sales Program
How builders can meet the expectations of today’s prospects and tomorrow’s new-home buyers
