Digital Marketing


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Sales + Marketing

Is Facebook Still Relevant for Builder Marketing?

Should builders continue to market homes for sale on Facebook? And, if we are nearly sold out of inventory and lots for 2020, what should we talk…

Sales + Marketing

Your Next, Best Sales Tool: 
the Marketing Technologist

How newly created sales positions in your company will drive success in an increasingly digitized reality

Sales

Why (and How) to Right-Size Your Online Sales Program

How builders can meet the expectations of today’s prospects and tomorrow’s new-home buyers
 

International Builders' Show

Showcase Homes Adapt New Technologies for Virtual Tours

There will be no lines waiting to tour The New American Home, the Pasadena Showcase House, the Kips Bay Show Houses, or Pro Builder's…

Digital Marketing

Creating and Leveraging App-Based Customer Experiences

Tune in and listen to a panel of experts discuss opportunities that exist when home builders place importance on the digital experience

Digital Marketing

The Year of Catalytic Disruption

Key ways home builders can use digital solutions to cater to consumers in today’s ever-evolving landscape

Digital Marketing

Virtual Tools Bring Unprecedented Growth for Home Builders

One California-based on-site home builder received nearly half of its second quarter net orders through virtual appointments, resulting in 20%…

Digital Marketing

New Normal for Master Planned Communities' Sales, Marketing

If there was ever a time for builders to pivot toward digital marketing and virtual tools, the pandemic would be it. Though builders of…

Sales + Marketing

Your Sales Attribution Method Is Lying to You

No matter what methods you choose to directly attribute sales from marketing, chances are they’re not telling you the complete story

Sales

7 Tips on How to Sell Homes Using Floor Plans

In the current state of affairs, builders cannot count on being able to sell a home via an in-person home tour. While video tours and pictures are…

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