How Today's Consumers Feel About Online Targeted Ads
Are consumer attitudes evolving when it comes to data-tracking practices online and the targeted advertising they see as a result of it?
KB Home Launches New-Home Community in the Metaverse
A new initiative from the nation’s seventh-largest home builder spotlights emerging options for all home builders in the metaverse
How AI and VR Are Revolutionizing the Housing Market
From home pricing to virtual tours, artificial intelligence and virtual reality are changing the way today's homes are bought and sold
How Two North Carolina Builder Brothers Conquered Social Media
The Perkins Builder Brothers produce videos showing the home-building process from start to finish, and their audience continues to grow
Selling Homes Online? New Home-Shopping Tools Can Help
New home-shopping tools help deepen engagement and establish trust and emotional connection between builder and homebuyer, helping builders overcome some hurdles associated with selling homes online
Why Your Website Isn't Getting Enough Leads, and How to Fix It
If you need to increase website engagement and aren't getting many leads despite spending money to boost site traffic, take these steps
Digital Marketing
How iBuying Is Taking the Stress Out of Home Flipping
Instant buyers are taking housing transactions virtual—and speeding them up in the process
Sales + Marketing Trends
Four Builders That Succeeded During the Pandemic With Digital Sales and Marketing
“Normally buyers walk away, have to think about it, go home, have dinner, are worried someone else will buy it. For them to push that button online has been amazing. The salesperson can get paperwork ready and send it over digitally.”
Innovation
How is Artificial Intelligence Helping Homebuyers?
Some home selling and lending services like Compass, Zillow, and LoanSnap claim their artificial intelligence tools can search millions of documents in seconds to find the right property for buyers and match the perfect loan type to borrowers
Sales + Marketing Trends
Top Trends in Digital Sales and Marketing Strategies for Home Builders
How four home builders found success by aggressively implementing or augmenting a variety of digital sales and marketing tools and strategies
Sales + Marketing
3 Inconvenient Truths About ‘Buy Online’
Exclusively online home sales can’t happen until home builders tackle these key issues
Sales + Marketing
Real Estate's New Normal: Virtual Selling Tools
Both homebuyers and sellers benefit from virtual selling tools: one side can view listings faster and easier while the other gains more attention…
Sales + Marketing
The Reality of Managing Leads in 2021
The past year has brought new challenges for home sales specialists. The solution: a nimble, thoughtful approach to customer service
Digital Marketing
NAHB to Host Social Media Marketing Courses
Home builders can learn how to tackle social media strategically and cohesively to help their business with help from the National Association of…
Sales + Marketing
Is Facebook Still Relevant for Builder Marketing?
Should builders continue to market homes for sale on Facebook? And, if we are nearly sold out of inventory and lots for 2020, what should we talk…
Sales + Marketing
Your Next, Best Sales Tool: the Marketing Technologist
How newly created sales positions in your company will drive success in an increasingly digitized reality
