How Today's Consumers Feel About Online Targeted Ads
Are consumer attitudes evolving when it comes to data-tracking practices online and the targeted advertising they see as a result of it?
KB Home Launches New-Home Community in the Metaverse
A new initiative from the nation’s seventh-largest home builder spotlights emerging options for all home builders in the metaverse
How AI and VR Are Revolutionizing the Housing Market
From home pricing to virtual tours, artificial intelligence and virtual reality are changing the way today's homes are bought and sold
How Two North Carolina Builder Brothers Conquered Social Media
The Perkins Builder Brothers produce videos showing the home-building process from start to finish, and their audience continues to grow
Selling Homes Online? New Home-Shopping Tools Can Help
New home-shopping tools help deepen engagement and establish trust and emotional connection between builder and homebuyer, helping builders overcome some hurdles associated with selling homes online
Why Your Website Isn't Getting Enough Leads, and How to Fix It
If you need to increase website engagement and aren't getting many leads despite spending money to boost site traffic, take these steps
Sales
Why (and How) to Right-Size Your Online Sales Program
How builders can meet the expectations of today’s prospects and tomorrow’s new-home buyers
International Builders' Show
Showcase Homes Adapt New Technologies for Virtual Tours
There will be no lines waiting to tour The New American Home, the Pasadena Showcase House, the Kips Bay Show Houses, or Pro Builder's…
Digital Marketing
Creating and Leveraging App-Based Customer Experiences
Tune in and listen to a panel of experts discuss opportunities that exist when home builders place importance on the digital experience
Digital Marketing
The Year of Catalytic Disruption
Key ways home builders can use digital solutions to cater to consumers in today’s ever-evolving landscape
Digital Marketing
Virtual Tools Bring Unprecedented Growth for Home Builders
One California-based on-site home builder received nearly half of its second quarter net orders through virtual appointments, resulting in 20%…
Digital Marketing
New Normal for Master Planned Communities' Sales, Marketing
If there was ever a time for builders to pivot toward digital marketing and virtual tools, the pandemic would be it. Though builders of…
Sales + Marketing
Your Sales Attribution Method Is Lying to You
No matter what methods you choose to directly attribute sales from marketing, chances are they’re not telling you the complete story
Sales
7 Tips on How to Sell Homes Using Floor Plans
In the current state of affairs, builders cannot count on being able to sell a home via an in-person home tour. While video tours and pictures are…
Digital Marketing
Tips for Using 3D Digital Models to Visualize and Sell Homes
Home builders that are using 3D design tools share their advice on selling homes using virtual models
Sales + Marketing Trends
Buy It Now: Self-Service and the Homebuying Experience of the Future
Self-service is disrupting nearly every industry imaginable. It’s just a matter of time before it hits housing
