How Today's Consumers Feel About Online Targeted Ads
Are consumer attitudes evolving when it comes to data-tracking practices online and the targeted advertising they see as a result of it?
KB Home Launches New-Home Community in the Metaverse
A new initiative from the nation’s seventh-largest home builder spotlights emerging options for all home builders in the metaverse
How AI and VR Are Revolutionizing the Housing Market
From home pricing to virtual tours, artificial intelligence and virtual reality are changing the way today's homes are bought and sold
How Two North Carolina Builder Brothers Conquered Social Media
The Perkins Builder Brothers produce videos showing the home-building process from start to finish, and their audience continues to grow
Selling Homes Online? New Home-Shopping Tools Can Help
New home-shopping tools help deepen engagement and establish trust and emotional connection between builder and homebuyer, helping builders overcome some hurdles associated with selling homes online
Why Your Website Isn't Getting Enough Leads, and How to Fix It
If you need to increase website engagement and aren't getting many leads despite spending money to boost site traffic, take these steps
Digital Marketing
The Top 5 Ways Home Builders Can Increase Marketing ROI in 2020
More than 40 home builders spent $18 million in digital advertising last year. Here’s how they got their money’s worth
Customer Satisfaction
Home Builder Sues Customer For $550,000 After Negative Online Review
Adair Homes, Vancouver, Wash., is suing Wes Brooks for defamation after the Oregon man posted critical comments about the company on Facebook. The…
Digital Marketing
3 Ways to Optimize Your Website for Greater Revenue and Happier Customers
Consumers aren’t static, and your website should not be either. Why it pays to make sure your website meets consumer expectations for a positive online experience
Innovation
New Tech: Wait or Jump in?
Companies die from failing to change, but also by changing too quickly. Here’s how to find the balance and survive extinction
Digital Marketing
How to Create Social Media Your Customers Want to Follow
Home builders, here's how you can get the results you want from social media
Digital Marketing
What Model Home? Maronda's Website Brings Buyers Deeper Into the Sales Funnel
Web traffic accounts for as much as 45% of Maronda Homes' monthly sales
Digital Marketing
Here's How Facebook's Policy Shifts Affect Housing
Facebook is overhauling its advertising platform in the wake of accusations that it…
Leadership
Zillow's Key to Success
Zillow's returning CEO Rich Barton co-founded the platform in 2005, and is key to the company's new home-flipping program, according to RBC…
Digital Marketing
Mastering Customer Feedback—More Important Than Ever
Today, consumers have the power with a single review to make or break a business. You need to play an active role in that process, shaping customer ratings into a strategic tool that makes your business smarter, more efficient, and more profitable
Digital Marketing
Marketing 2019: The A.I.-Data Connection
For home builders that want to get ahead in an increasingly competitive market, let artificial intelligence optimize your customer data
