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Doing Business Digitally: The Way Forward for Home Builders

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Digital Marketing

Doing Business Digitally: The Way Forward for Home Builders

Builders looking to win over a tech-savvy generation of home buyers will need to digitize the design and sales process

May 26, 2022
Builder working on computer with paper floor plans
Image: Stock.adobe.com

For the last several years, work from home capabilities and virtual home tours have transformed the buying process into a digital, remote experience, with some buyers even making home purchases sight unseen. A growing number of buyers looking for new construction in a burgeoning digital era aren’t just dependent on virtual consultants, inspectors, or appraisers, but also on builders to collaborate online and deliver in person.

A recent study conducted by HousingWire revealed that innovation in a builder is a top deciding factor among 83% of people who are looking for a new build, and according to the National Association of Realtors, 97% of all homebuyers use the internet to search for homes. In order to get ahead of the digital curve, builders can offer 3D and virtual tours, incorporate energy efficient and smart tech features into new construction, and automate the sales process to engage a new generation of house hunters, HousingWire reports.

In the midst of one of the most competitive housing markets in decades, builders can help their customers get a competitive edge by providing innovative solutions, including those that eliminate uncertainty in the transaction.

Consumers today are looking for the whole package: innovation in home features, as well as in ways to shop for, tour and buy homes. Though the real estate industry has seen significant adoption of tech-enabled solutions, there’s still room for more innovation that will capture the loyalty of this new generation of homebuyers.

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