Currently Reading

Doing Business Digitally: The Way Forward for Home Builders

Digital Marketing

Doing Business Digitally: The Way Forward for Home Builders

Builders looking to win over a tech-savvy generation of home buyers will need to digitize the design and sales process

May 26, 2022
Builder working on computer with paper floor plans
Image: Stock.adobe.com

For the last several years, work from home capabilities and virtual home tours have transformed the buying process into a digital, remote experience, with some buyers even making home purchases sight unseen. A growing number of buyers looking for new construction in a burgeoning digital era aren’t just dependent on virtual consultants, inspectors, or appraisers, but also on builders to collaborate online and deliver in person.

A recent study conducted by HousingWire revealed that innovation in a builder is a top deciding factor among 83% of people who are looking for a new build, and according to the National Association of Realtors, 97% of all homebuyers use the internet to search for homes. In order to get ahead of the digital curve, builders can offer 3D and virtual tours, incorporate energy efficient and smart tech features into new construction, and automate the sales process to engage a new generation of house hunters, HousingWire reports.

In the midst of one of the most competitive housing markets in decades, builders can help their customers get a competitive edge by providing innovative solutions, including those that eliminate uncertainty in the transaction.

Consumers today are looking for the whole package: innovation in home features, as well as in ways to shop for, tour and buy homes. Though the real estate industry has seen significant adoption of tech-enabled solutions, there’s still room for more innovation that will capture the loyalty of this new generation of homebuyers.

Read more


Related Stories

Sales + Marketing

KB Home Launches New-Home Community in the Metaverse

A new initiative from the nation’s seventh-largest home builder spotlights emerging options for all home builders in the metaverse

Digital Marketing

How AI and VR Are Revolutionizing the Housing Market

From home pricing to virtual tours, artificial intelligence and virtual reality are changing the way today's homes are bought and sold

Digital Marketing

How Two North Carolina Builder Brothers Conquered Social Media

The Perkins Builder Brothers produce videos showing the home-building process from start to finish, and their audience continues to grow


Top Articles


More in Category

COVID-19 may be easing its grip on the U.S. after a disastrous two years, but lingering supply chain disruptions have builders holding onto their pandemic business tactics

An archive of NHQA-winning companies that represent home building's best in Total Quality Management

Don’t let the current hype about single-family B2R communities obscure the need to create long-term sustainability and asset value


Create an account

By creating an account, you agree to Pro Builder's terms of service and privacy policy.

Daily Feed Newsletter

Get Pro Builder in your inbox

Each day, Pro Builder's editors assemble the latest breaking industry news, hottest trends, and most relevant research, delivered to your inbox.

Save the stories you care about

Lorem ipsum dolor sit amet lorem ipsum dolor sit amet lorem ipsum dolor sit amet.

The bookmark icon allows you to save any story to your account to read it later
Tap it once to save, and tap it again to unsave

It looks like you’re using an ad-blocker!

Pro Builder is an advertisting supported site and we noticed you have ad-blocking enabled in your browser. There are two ways you can keep reading:

Disable your ad-blocker
Disable now
Subscribe to Pro Builder
Already a member? Sign in
Become a Member

Subscribe to Pro Builder for unlimited access

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.