Dallas Market Center Partners with EndeavorB2B to Host Pro+Connect Events for Top Residential Builders
Dallas Market Center will partner with EndeavorB2B to host two Pro+Connect events in September and October 2026. These exclusive, invite-only events will connect leading multifamily residential builders (September 22–24) and single-family residential builders (October 5–7) with a curated group of top lighting brands and other building product manufacturers and suppliers.
Pro+Connect is designed to create meaningful business connections through a structured meeting format that pairs influential residential builders with relevant brands. Builders are invited to attend and have travel and lodging sponsored, ensuring participation from high-value decision-makers across the residential construction industry. Brands participate as sponsors and receive guaranteed meetings with builders whose projects align with their products and services.
Participation is limited to approximately 30 brand sponsors per event, creating a balanced mix of categories relevant to residential construction. The two 2026 editions at Dallas Market Center, of four Pro+Connect events total in 2026, will leverage the venue’s leadership in the lighting category to feature select exhibitors that are part of the semi-annual Lightovation shows in January and June. About one third of the participating sponsors are expected to have lighting and/or ceiling fan products, with permanent showroom exhibits to host hospitality events or enhanced meetings during Pro+Connect. This will allow Dallas Market Center exhibitors to present their full product lines in a setting that reflects their brand and capabilities.
EndeavorB2B manages event logistics and builder recruitment, ensuring a highly curated and qualified audience. Dallas Market Center provides the venue and hosts the events, creating a setting for meetings and networking in a destination that is easy to access from anywhere in the United States and represents one of the hottest markets for home building and development.
“Pro+Connect creates a unique opportunity for our exhibitors to engage directly with leading builders in a setting that highlights their brands and products,” said Cindy Morris, President and CEO of Dallas Market Center. “We’re excited to partner with EndeavorB2B to bring this highly curated networking experience to Dallas.”
"Partnering with Dallas Market Center is a natural fit for Pro+Connect," said Chris Ferrell, CEO of EndeavorB2B. "Their reputation in lighting and building products, combined with their world-class venue, gives our brand sponsors an extraordinary setting to build real relationships with the builders who matter most to their business."
Dallas Market Center’s permanent exhibitors qualify for a 20 percent discount on sponsorship fees, which applies to any of the four Pro+Connect events held in 2026, including those hosted in Dallas. The other Pro+Connect events taking place this year are a multifamily event in the Jacksonville, FL, area (April 22-24) and a single-family event at NAHB’s National Housing Center in Washington, DC (July 13-15). Manufacturers interested in participating should contact Mike Hellmann, Vice President of EndeavorB2B’s Building & Construction Brands, for additional information about any of these Pro+Connect sponsorship opportunities, [email protected].
The partnership reflects Dallas Market Center’s strategy to attract high-value audiences beyond major market events to create year-round opportunities for exhibitors to connect with builders, specifiers and other trade professionals. EndeavorB2B’s Custom Builder brand is also a media partner for Design + Build Day on June 23, preceding the June 24-27 Lightovation show. For details on upcoming events, visit the Dallas Market Center website and download the Dallas Market Center mobile app. Also, keep up-to-date on all information by following Dallas Market Center on Facebook, Instagram, and the DMC Daily Dose.
About Dallas Market Center
Dallas Market Center is a global business-to-business trade center and the leading wholesale marketplace in North America connecting retailers and interior designers with top manufacturers in gifts, home décor, gourmet and housewares, holiday/floral, gifts, lighting, and apparel and accessories. Inside its dynamic, five million square foot campus, nearly 200,000 customers from all 50 states and 85 countries seek industry trends, business education and new products from exhibitors throughout the year via dominant trade events for gift, home décor, holiday and floral;; the largest residential lighting trade event in North America; and the largest and most successful open-daily design center. To make plans for upcoming markets, visit the Dallas Market Center website and download the Dallas Market Center App. Also, keep up-to-date on all information by visiting Dallas Market Center on Facebook, Instagram, and the Dallas Market Center blog.
About EndeavorB2B
EndeavorB2B, headquartered in Nashville, Tennessee, empowers B2B professionals with the knowledge, connections, and tools they need to succeed. With a portfolio of over 90 trusted media brands and more than 45 in-person events, we reach millions of decision-makers, delivering actionable business intelligence, innovative marketing solutions, and meaningful connections that drive growth.
Founded in 2017, EndeavorB2B partners with more than 7,500 clients across key industries to deliver impactful results through timely research, multi-channel content and strategic marketing services. By fostering connections that spark innovation and accelerate growth, EndeavorB2B equips organizations with the tools they need to thrive in today’s competitive markets.