Matt Ivey shares how Ivey Homes found a successful medium between in-house sales and outsourcing.
Builders can find themselves in a tug of war between deciding whether to bring their sales in-house or outsource to Realtors. Matt Ivey, co-founder of Ivey Homes, which builds in Augusta, Ga., adopted a hybrid solution. In 2010, sales for the company’s Canterbury Farms community was handed to a local brokerage, which provides a Realtor and an assistant who sell only Ivey properties. For Crawford Creek, a multibuilder neighborhood, another brokerage assigned a three-agent team to sell exclusively for the builder. Ivey shares how this arrangement is working.