Adding value to a new home while staying within budget is increasingly hard as expectations from buyers rise. The internet allows any buyer access to seemingly infinite inspirational content, leaving the burden on the builder to draw a buyer in with an upscale kitchen and convenient features without pricing them out.
Question for the builder readers: Do you feel like your business is being squeezed?
On one hand, your buyers want more but can afford less. Armed with ideas and images from HGTV, Houzz, and Pinterest, these internet “design experts” are quick to dismiss your tried-and-true plans as dated and move onto the next builder. Of course, the Pinterest experts usually have no idea how much their must-have features cost – but that’s our problem, not theirs!
On the other hand, you as the builder are burdened with higher costs ranging from regulations, land, and labor. To add insult to injury, these higher costs aren’t being shared with re-sale homes, making your new home offerings look even pricier. Rock… Hard place… You know the deal.