Currently Reading

Free Feasibility Reports Put Money in the Bank


Free Feasibility Reports Put Money in the Bank

Atlanta-based Homestar Mortgage Services is luring builders with free feasibility reports.

By Bob Sperber, Senior Editor May 31, 2004
This article first appeared in the PB June 2004 issue of Pro Builder.


Atlanta-based Homestar Mortgage Services is luring builders with free feasibility reports. Kelly Allison, vice president of Homestar's National Building division, explains, "We start working with builders from the minute they find a piece of land."

No contractual strings are attached. A builder provides land, product, construction and business information and gets a customized report in a week or less. A report in a five ZIP-code suburban area, for instance, might identify 22,000 families with two children, a household income near $60,000 who pay monthly rent of $900 with a credit score that qualifies them for a first mortgage.

Gene Kerley, executive vice president with McBride & Son Homes in Woodstock, Ga., says, "It would take us weeks to put together the kind of package they do in a few days."

Tom Melton, community manager for Joyce Homes' Atlanta division, says the free service replaces 20% to 25% of his market research budget and "helps us get turn-around decisions to developers more quickly in the due diligence period."

Both builders also use Homestar's free direct marketing services. The value-added services, Melton says, "helped us narrow our price range on two projects and move our price point up on another."

Visit for more information.

Related Stories

Land Planning

Builders Want to Build but What About the Land?

"You can’t just pour more beans in the top of the funnel and produce more coffee.” 

Planning + Development

Land Demand ‘On Fire’ Across the Country

Nearly all top land brokers reported their markets were experiencing intense demand in the third quarter of 2020. In just the second quarter, 60%…

Comfort + Health

Making the Spa Life Your Permanent Home

Rancho La Puerta, in Tecate, Mexico, is one of the world’s leading spas. The haven for health and wellness seekers is renowned for its organic…


More in Category


Create an account

By creating an account, you agree to Pro Builder's terms of service and privacy policy.

Daily Feed Newsletter

Get Pro Builder in your inbox

Each day, Pro Builder's editors assemble the latest breaking industry news, hottest trends, and most relevant research, delivered to your inbox.

Save the stories you care about

Lorem ipsum dolor sit amet lorem ipsum dolor sit amet lorem ipsum dolor sit amet.

The bookmark icon allows you to save any story to your account to read it later
Tap it once to save, and tap it again to unsave

It looks like you’re using an ad-blocker!

Pro Builder is an advertisting supported site and we noticed you have ad-blocking enabled in your browser. There are two ways you can keep reading:

Disable your ad-blocker
Disable now
Subscribe to Pro Builder
Already a member? Sign in
Become a Member

Subscribe to Pro Builder for unlimited access

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.