flexiblefullpage - default
Currently Reading

Google Search Trends Reveal a Tense Housing Market During the Pandemic

billboard - default
Market Data + Trends

Google Search Trends Reveal a Tense Housing Market During the Pandemic

Shifting preferences among buyers and sellers are highlighted in popular Google search terms over the past three years

December 16, 2021
Google searches
Image: Stock.adobe.com

Google search analytics from the past two years reveal a shift in the preferences of renters, buyers, and homeowners driven by a plethora of uncertainties and unprecedented market trends during the pandemic. Home buyers were especially focused on affordability, Point2 reports, with a 108% increase in monthly searches for the phrase “affordable homes for sale” during 2020.

For renters, popular search phrases like “rent relief” and “eviction moratorium” shed light on a hostile post-pandemic market over the past two years, while homeowners searched for pointers on “mortgage refinancing” and “home office design” at an increased rate in 2020.

  • For homebuyers, some of the terms with the biggest spikes in the number of monthly searches were “affordable homes for sale” (up 108% in 2020 compared to pre-pandemic times), followed by search phrases such as “first-time homebuyer” and “tiny home for sale” — but also “luxury condos” which was up 50% compared to 2019.
  • For renters, certain search phrases appeared in 2020 and 2021 that, prior to the pandemic, few — if any — people knew about or were interested in: For example, “rent relief” went from 90 searches per month in 2019 to 9,900 in 2020 and 49,500 in 2021. Meanwhile, “eviction moratorium” was searched only 40 times per month in 2019, but came up a staggering 40,500 times in 202, as well as 201,000 times in 2021.

Read more

leaderboard2 - default

Related Stories


Younger Generations Would Like to Own a Home, Boomers Say They’d Rather Rent

Report shows Baby Boomers enjoy freedoms provided to them by renting versus owning a home

Build to Rent

Build-to-Rent Housing Starts Pick Up During Q1 2024

Build-to-rent inventory increases while affordability challenges persist in the for-sale market


Housing Markets

10 Luxury Housing Markets Where Prices Continue to Soar

US cities that have a high appeal for retirees see significant price increases

boombox1 -
native1 - default
halfpage2 -

More in Category

Home builders can maximize efficiencies gained through simplification and standardization by automating both on-site and back-office operations 

Delaware-based Schell Brothers, our 2023 Builder of the Year, brings a refreshing approach to delivering homes and measuring success with an overriding mission of happiness

NAHB Chairman's Message: In a challenging business environment for home builders, and with higher housing costs for families, the National Association of Home Builders is working to help home builders better meet the nation's housing needs

native2 - default
halfpage1 -

Create an account

By creating an account, you agree to Pro Builder's terms of service and privacy policy.

Daily Feed Newsletter

Get Pro Builder in your inbox

Each day, Pro Builder's editors assemble the latest breaking industry news, hottest trends, and most relevant research, delivered to your inbox.

Save the stories you care about

Lorem ipsum dolor sit amet lorem ipsum dolor sit amet lorem ipsum dolor sit amet.

The bookmark icon allows you to save any story to your account to read it later
Tap it once to save, and tap it again to unsave

It looks like you’re using an ad-blocker!

Pro Builder is an advertisting supported site and we noticed you have ad-blocking enabled in your browser. There are two ways you can keep reading:

Disable your ad-blocker
Disable now
Subscribe to Pro Builder
Already a member? Sign in
Become a Member

Subscribe to Pro Builder for unlimited access

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.