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Home Builders Shifting Focus to Appeal to Buyers’ Changing Wants

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Exclusive Research + Data

Home Builders Shifting Focus to Appeal to Buyers’ Changing Wants

Recent surveys by DesignLens and the New Home Trends Institute reveal homebuyers’ changing wants and needs, and builders are listening

November 7, 2022
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Photo: stock.adobe.com

According to John Burns Real Estate Consulting, one significant shift going forward is the home’s exterior. Making slight changes to the exterior is one of the top strategies that builders can cut costs, without the house looking cheap. Builders are able to take traditional designs and simplify them, mix materials to save costs, standardize window placement, and design a house that is appealing, not only by itself, but as it relates to the neighborhood.

Streamlining the exterior is one of the most common cost-reduction strategies we see today and one of the most readily accepted tradeoffs for consumers. Expect these four cost reduction strategies to shift exterior designs in the coming years:

  • Minimalism
  • Material mixing with strategic placement
  • Window standardization
  • Designing for the street scene

Read more

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