flexiblefullpage - default
Currently Reading

Home Demand Has Broadened and Strengthened, Says Taylor Morrison CEO

Advertisement
billboard - default
Market Data + Trends

Home Demand Has Broadened and Strengthened, Says Taylor Morrison CEO


February 12, 2021
Two buyers viewing a home
Photo: goodluz

Taylor Morrison’s CEO told CNBC that the housing market’s strength has broadened, a shift from several months ago when the builder saw the most interest from Millennial buyers. The home building giant reported a 6% year-over-year increase and revenue of $1.6 billion last quarter. Net sales orders increased by 46% compared to the same time last year, according to CNBC. CEO Sheryl Palmer says Millennials interested in ditching their apartments for more space were the most popular type of buyer, but now the demand for new-homes comes from a wider range of buyers.

Since then, the search for a new home has now moved across all consumer groups and ages, she said. “The 55 [years old] plus lifestyle buyer was the last one that we saw come back because they weren’t really traveling for all the right reasons, but given all of our virtual tools, we are seeing them in such a big way.”

Taylor Morrison’s revenue of $6.13 billion in 2020 was up 28.7% compared with 2019.

Shares of Taylor Morrison finished higher by 2.52% Thursday to $30.15 apiece. The stock is up about 370% since its pandemic-era bottom of $6.39 on March 19.

Read More
 

Advertisement
leaderboard2 - default

Related Stories

New-Home Sales

Mortgage Rates Are Up but New-Home Sales Still Solid in March

Lack of existing home inventory drove a rise in new-home sales, despite higher interest rates in March

Labor + Trade Relations

Who's Earning What in Construction

Workers in construction management roles may earn a higher median wage, but on average, lower-paid occupations have experienced somewhat faster wage growth

Build to Rent

Build-to-Rent Is Booming, Particularly in These Metros

A recent report finds that the Phoenix metro leads with more than 4,000 build-to-rent units completed in 2023, and Texas is the leading state for build-to-rent development

Advertisement
boombox1 -
Advertisement
native1 - default
halfpage2 -

More in Category

Delaware-based Schell Brothers, our 2023 Builder of the Year, brings a refreshing approach to delivering homes and measuring success with an overriding mission of happiness

NAHB Chairman's Message: In a challenging business environment for home builders, and with higher housing costs for families, the National Association of Home Builders is working to help home builders better meet the nation's housing needs

Sure there are challenges, but overall, Pro Builder's annual Housing Forecast Survey finds home builders are optimistic about the coming year

Advertisement
native2 - default
Advertisement
halfpage1 -

Create an account

By creating an account, you agree to Pro Builder's terms of service and privacy policy.


Daily Feed Newsletter

Get Pro Builder in your inbox

Each day, Pro Builder's editors assemble the latest breaking industry news, hottest trends, and most relevant research, delivered to your inbox.

Save the stories you care about

Lorem ipsum dolor sit amet lorem ipsum dolor sit amet lorem ipsum dolor sit amet.

The bookmark icon allows you to save any story to your account to read it later
Tap it once to save, and tap it again to unsave

It looks like you’re using an ad-blocker!

Pro Builder is an advertisting supported site and we noticed you have ad-blocking enabled in your browser. There are two ways you can keep reading:

Disable your ad-blocker
Disable now
Subscribe to Pro Builder
Subscribe
Already a member? Sign in
Become a Member

Subscribe to Pro Builder for unlimited access

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.