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Home, Home On the Small Town

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Sales + Marketing Trends

Home, Home On the Small Town

In a recent study by WalletHub of cities with populations between 25,000 and 100,000, all but one of the top 20 locales had the median list price for homes under the national median of $350,000.


October 21, 2020
American flag on front porch
Photo: stock.adobe.com

The Eva Gabor and Eddie Albert characters fled big city, New York life for the farm in the TV sitcom Green Acres (bonus point if you can name of the show’s pet pig), but white-collar professionals relocating for simpler and remote aren’t ready to completely leave urban living behind.

For that reason, small cities are hot with homebuyers. In a recent study by WalletHub of cities with populations between 25,000 and 100,000, all but one of the top 20 locales had the median list price for homes under the national median of $350,000 (that was Fishers, Ind.) and four had price tags exceeding $1 million (Sammamish, Wash., Lexington and Needham, Mass., and Carmel, Ind.). 

"The residents of these cities tend to have higher credit scores, which is an indication of economic health," WalletHub analyst Jill Gonzalez said in a statement. "These cities also have low shares of their populations living in poverty, as well as low percentages of residents in poor health. Another thing the top small towns have in common is the fact that they are very safe, which make them great places to live in."

To see the list of the top 20 (P.S. Arnold was the name of  the pig) … 

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