Trends

Image: Video still from Starlight Homes' 'Renting Is a Nightmare' campaign. Scroll down to find out more.
Image: Video Still From Starlight Homes' 'renting Is A Nightmare' Campaign Scroll Down To Find Out More

7 Sales and Marketing Trends to Watch (and Learn From)

These award-winning campaigns from NAHB's 2024 National Sales and Marketing Awards showcase next-level strategies and stellar results
April 18, 2024
Image: New Africa / stock.adobe.com
Young couple of renters welcoming as they open the door to their apartment
Build to Rent

Brand Loyalty and Why Builders Should Think Like a Hospitality Brand

April 15, 2024
Photos: courtesy Union Park by Hillwood
'The heart of the lifestyle program here at Union Park is all about building a strong community, bringing our families together in the neighborhood, and creating a sense of belonging and ongoing pride,' Jenny Laible says.
Q+A

Q+A With Jenny Laible: The Keys to a Community Lifestyle Program

April 2, 2024
Image: Stock.adobe.com
Image: Stock adobe
Market Data + Trends

Zillow’s 2022 Consumer Housing Trends Report Reveals New Challenges for Today’s Buyers

Sept. 20, 2022
Image: Stock.adobe.com
Image: Stock adobe
Trends

Adapting Your Sales Strategy to Respond to Buyer Hesitation

Sept. 6, 2022
There's a more widespread embrace of “smart” home technologies among new-home builders, survey data shows. | Image: Angelov / stock.adobe.com
There's A More Widespread Embrace Of “smart” Home Technologies Among New Home Builders, Survey Data Shows | Image: Angelov / Stock adobe
Smart + Connected Home

Smart Homes Enter the New-Home Mainstream

Aug. 26, 2022
Image: Stock.adobe.com
Image: Stock adobe
Design Best Practices

Wellness Design, Outdoor Living Features Trend In New Residential Design Survey

June 23, 2022
Image: Stock.adobe.com
Image: Stock adobe
Sales + Marketing

The Majority of New Homeowners Have Regrets About Their Purchases

May 2, 2022
Image: Stock.adobe.com
Image: Stock adobe
Sales + Marketing

Americans Are Looking For Smaller Homes as Prices Rise to Record Highs

April 21, 2022
Image: Stock.adobe.com
Image: Stock adobe
Design Best Practices

How Amenity Design Can Make or Break Residential Projects

April 13, 2022
Children need to see that careers in construction are something to be celebrated. | Photo: Sergey Novikov / stock.adobe.com
Children Need To See That Careers In Construction Are Something To Be Celebrated | Photo: Sergey Novikov / Stock adobe
Sales + Marketing

A Sales and Marketing Approach to Workforce Development

April 1, 2022
Image: Stock.adobe.com
Image: Stock adobe
Trends

How the Housing Market Fared in February 2022

March 17, 2022
Image: Stock.adobe.com
Image: Stock adobe
Sales + Marketing

A Return to Seasonal Buying Patterns Depends on Increased Inventory

March 7, 2022

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