The Rise Of The Direct-To-Consumer Home

In 2018, one of the biggest interiors trends wasn’t a color or material—it was a business model. A slew of direct-to-consumer companies launched in 2018 (and late 2017) offering products and services for the home: the paint brand Clare; the modular furniture brand Civil; custom furniture brands Inside Weather and The Inside; and home renovations company Block. This format began with eyeglasses a few years ago and spread to personal care items, fashion, and mattresses. Now, furniture and interiors brands have caught on for a variety of reasons, ranging from the popularity of social media to the changing dynamics of household composition and real estate.

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