Homeownership: Same Dream, New Look

April 23, 2019
Termed "attainable housing," Americans may still be able to achieve the American Dream milestone of homeownership, trading formal spaces and traditional home features for affordability and a strong sense of community.
Photo: Joshua Coleman/Unsplash

Termed "attainable housing," Americans may still be able to achieve the American Dream milestone of homeownership, trading formal spaces and traditional features for affordability and a strong sense of community.

During a panel discussion at the Urban Land Institute Spring Meeting, following the release of ULI and real estate advisory firm RCLCO's "Attainable Housing" report, Adam Ducker, RCLCO senior managing director, explained that many buyers say they want “Less home, more community," cutting across demographics from Millennials to Boomers, first-timers to down-sizers. 

The panel considered strategies for developers, builders, and architects to create homes and communities combining the attainable prices and features that fit the way people live today and the amenities homebuyers desire. “People will trade off small space with access to parks and trails,” said panelist Malee Tobias, senior vice president and chief marketing officer at Newland, a national residential developer based in San Diego.

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