Currently Reading

Housing Giants Goes Electronic


Housing Giants Goes Electronic

Housing Giants is going electronic. In 2008, the magazine will no longer be published in print, but rather delivered online, via e-mail, 24 times a year. The electronic version will also be far more interactive, allowing readers to instantly respond online to content. And yet, readers will still be able to print it out to read away from the office.

By Bill Lurz November 30, 2007
This article first appeared in the Housing Giants Goes Electronic issue of Pro Builder.

It's exhilarating to watch housing executives play with new technology. A breakthrough hand-held can make a builder's eyes light up like a kid's on Christmas morning. Of course, when you watch your kids open presents, that also involves the joy of giving. Well, hold on for a few weeks: We at Housing Giants are going to give you a present, then step back and watch you play with it.

Come February, you'll have an electronic Housing Giants. The format will look exactly like the current print magazine, but it will be delivered online. And it will be light years beyond what we can accomplish in print.

First, our frequency will increase four-fold. Instead of getting the magazine every other month, we'll send it to you via e-mail almost every other week. We'll be faster getting to you the insight and analysis we're known for from the savvy writers and respected columnists you've come to trust.

This enriched media capability will allow us to embed both audio and video files. Instead of only reading what Don Horton expects in 2008, you'll also be able to hear him say it. Rather than only read what Bob Toll plans to do to capitalize on an emerging trend, you may watch a video of him explaining why. That's more than the written word can capture.

We'll embed links in every story to the Web sites of companies involved and to past coverage so you can get a comprehensive package of information.

We love print, and we understand how much our readers enjoy looking at high-resolution photos and holding a magazine in their hands. We know your reading habits — you take Housing Giants with you to read on the plane when you travel and keep it next to your favorite easy chair at home.

Electronic HG can meet this challenge. You can still print it out and take it with you. Moreover, when you see an article you want others to see, you'll be able to e-mail it to them with the click of a mouse.

Because it's interactive, what we publish will never be detached and disinterested. It will come at you with a point of view reflecting the perspective of our audience: the production builders of America. We don't expect all our readers to agree with everything we write. Now, you'll be able to respond immediately, whether you applaud or take issue.

This is the first step into the "Brave New World"— an interactive Housing Giants community — I wrote about in October. After all, we really are all in this together. If you don't believe it, just take a look at the market.

All you need to enroll is an e-mail address. Please visit to make sure you're in, and pass the link to all your key executives.

You won't want to miss this.

941/371.4804, [email protected]


More in Category


Create an account

By creating an account, you agree to Pro Builder's terms of service and privacy policy.

Daily Feed Newsletter

Get Pro Builder in your inbox

Each day, Pro Builder's editors assemble the latest breaking industry news, hottest trends, and most relevant research, delivered to your inbox.

Save the stories you care about

Lorem ipsum dolor sit amet lorem ipsum dolor sit amet lorem ipsum dolor sit amet.

The bookmark icon allows you to save any story to your account to read it later
Tap it once to save, and tap it again to unsave

It looks like you’re using an ad-blocker!

Pro Builder is an advertisting supported site and we noticed you have ad-blocking enabled in your browser. There are two ways you can keep reading:

Disable your ad-blocker
Disable now
Subscribe to Pro Builder
Already a member? Sign in
Become a Member

Subscribe to Pro Builder for unlimited access

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.