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How iBrokers Are Inching Into the Housing Market

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Digital Marketing

How iBrokers Are Inching Into the Housing Market

Online home buying platforms could signal a new future for real estate


November 24, 2021
Person buying home online iBroker
Image: Stock.adobe.com

Innovative iBrokers like Orchard are introducing a one-platform process for home buying to reduce cost and unnecessary hassle for buyers and sellers. Orchard allows its customers to move forward with a new home without waiting for the sale of their old home by facilitating new home purchases and guaranteeing that the price of the old home becomes instant equity.

Orchard even manages home updates and adds value to old homes with its Concierge feature that tackles repairs and renovations for only the cost of labor and materials. As market conditions slowly begin to normalize, the company is expanding its service offerings in more states and cities across the country, according to John Burns Real Estate Consulting.

You would not go to a second website to pay for your Amazon order, so why should you have to deal with multiple groups when purchasing a home? That is what inspired Court Cunningham to start Orchard. Orchard is providing next-level service by integrating almost the entire home buying process onto one platform. Keep reading below to learn how Orchard is innovating as an “iBroker” (a term cleverly coined by our host Dean Wehrli).

iBroker: The new way to home

  • Orchard fully integrates nearly all parts of the home buying process. This reduces cost and unnecessary complexity.
  • Move First turns customers into cash buyers. Orchard buys the new home for its customers so that they can move forward with the new home without waiting on the sale of their old home.
  • The guaranteed price of the old home is the customer’s Instant Equity.
  • Their Concierge service adds value by handling repairs or renovations for only the cost of labor and materials.

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