Currently Reading

How the Rise of Digital Strategies Is Keeping the Housing Market Alive


How the Rise of Digital Strategies Is Keeping the Housing Market Alive

April 10, 2020
Woman looking at homes online
By Mego-studio

With real estate agents getting creative using video tours and other digital tools, homebuying during COVID-19 is starting to feel a little bit like a long distance relationship. There are still some hurdles in the digital homebuying process such as obtaining employment verification for a mortgage and getting an appraisal, but realtors are also finding digital workarounds for those seemingly in-person processes. But even with the difficulties of going virtual, some buyers are not afraid of commitment: They see the home online, fall in love, and buy the house without ever having stepped foot inside.

Jennifer and Justin Lerma, Alexandria residents for five years, had been searching for a house in that community for themselves and their three dogs for about six weeks when the coronavirus pandemic hit the Washington region.

Their determination to move by this summer — and stay safe — led them to make an offer on a property without setting foot inside.

“Justin found a ‘Coming Soon’ listing on a Thursday evening and when I checked it out online, I couldn’t sleep all night,” says Jennifer Lerma. “First thing in the morning, we saw that the listing was live, so we drove by to see the outside and check out the yard, which is our priority because of the dogs. I had our agent [Steve Gaich with Compass] do a tour with me over Facetime and then Justin talked to him on the phone and we made an offer.”

Read More



Related Stories


Fannie Mae's Take on the Future of US Home Sales

The recent forecast indicates slowing home sales, due to continuing mortgage rate increases accompanied by homebuyer hesitance

Market Data + Trends

Entry-Level Homes Are a Reach for First-Time Buyers

Despite today's fast-paced, high-cost housing market putting starter homes out of reach for many, some first-time buyers show they're willing to compete

Market Data + Trends

Return-to-Office Mandates See 1 in 10 Home Sellers Relocating

A growing number of homeowners are having to choose between selling their homes and relocating, or losing their jobs


Top Articles


More in Category

COVID-19 may be easing its grip on the U.S. after a disastrous two years, but lingering supply chain disruptions have builders holding onto their pandemic business tactics

An archive of NHQA-winning companies that represent home building's best in Total Quality Management

Don’t let the current hype about single-family B2R communities obscure the need to create long-term sustainability and asset value


Create an account

By creating an account, you agree to Pro Builder's terms of service and privacy policy.

Daily Feed Newsletter

Get Pro Builder in your inbox

Each day, Pro Builder's editors assemble the latest breaking industry news, hottest trends, and most relevant research, delivered to your inbox.

Save the stories you care about

Lorem ipsum dolor sit amet lorem ipsum dolor sit amet lorem ipsum dolor sit amet.

The bookmark icon allows you to save any story to your account to read it later
Tap it once to save, and tap it again to unsave

It looks like you’re using an ad-blocker!

Pro Builder is an advertisting supported site and we noticed you have ad-blocking enabled in your browser. There are two ways you can keep reading:

Disable your ad-blocker
Disable now
Subscribe to Pro Builder
Already a member? Sign in
Become a Member

Subscribe to Pro Builder for unlimited access

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.