Successful Marketing Strategies During COVID-19
Business as usual doesn't really exist right now for many Americans, but that doesn’t mean every facet of your business must come to a halt. Anything that can be digital can become a crucial tool for companies right now. With more Americans at home scrolling through their phones than ever, rethinking your digital marketing strategy can help you connect with clients in a new way even as projects slow down or stop: Builders can share “How-To” videos or connect with consumers via social media to keep momentum going forward. The situation is not ideal, but Zach Williams from the digital marketing agency Venveo shares his insights and tips on how to best reach consumers during the coronavirus pandemic and potentially convert eyeballs into sales.
Dean Wehrli interviews Zach Williams from the digital marketing agency Venveo to learn what strategies are working best today.
Episode Takeaways
- The best online promise is often beating out the best product, much to the dismay of some.
- Home Depot and Lowe’s have responded beautifully, focusing on DIY content that is driving all sorts of traffic to their web site and physical stores—and regaining share from Amazon.
- Homeowners are spending big on DIY projects, and the warmer weather recently has shifted their focus from interiors to exterior paints and hardscaping.
- Home design-related searches have spiked, which is a potential positive for future moving, since that is something residents can’t easily change about their current home.
- Consumers are doing more online research than ever, but it is still resulting in physical store purchases. 96% of purchases start online, but only 6% finish online. Some companies like Clare Paint have gotten creative with their Perfect Color Swatches and are making painting look easy.