Color, Craft, and Commitment: Sherwin-Williams Brings Vision and Value to the NEWLOOK Experience Show Home

Color, Craft, and Commitment: Sherwin-Williams Brings Vision and Value to the NEWLOOK Experience Show Home

The goal of the Pro Builder NEWLOOK Experience Idea Home was to demonstrate how design, technology, and craftsmanship can come together to create a residence that reflects the best of modern homebuilding. Playing a defining role is the sponsor, Sherwin-Williams, which is contributing its color design expertise, helping to fulfill the project’s sustainability aims, and demonstrating how the company can support builders from concept to completion.

Color Expertise and Inspiring Design
In home building color is the tool that establishes mood, reinforces architectural intent, and helps buyers envision themselves in a space. The NEWLOOK Experience Home’s distinctive personality is shaped by a palette curated by the Sherwin-Williams Color Marketing and Design Services. The design team finds the perfect balance between attracting broad buyer interest and reflecting current design trends.

By selecting colors that fit the environmental context of the home, and combining that with demographic analysis and trend research, the Sherwin-Williams color team helps builders and designers select hues that resonate with today’s homebuyers. The NEWLOOK Experience Home offers a canvas where designers can define interiors that flow seamlessly from room to room. Color isn’t just a finish; it’s a strategy. The result is a palette that heightens the sophistication of the home’s high-concept design yet enhances a warm and livable environment.

Sustainability in Every Shade
The NEWLOOK Experience Home is designed to exacting environmental standards that include net zero energy. Sherwin-Williams supports that sustainability approach through its broad line of low-VOC and zero-VOC paints. The company’s paints contribute toward satisfying LEED Indoor Environmental Quality; Green Globes for New Construction standards; and National Green Building Standards on interior architectural coatings. 

Through its efforts to reduce waste, energy consumption, and greenhouse gas emissions during operations, Sherwin-Williams ensures that builders and homeowners alike can trust in the long-term performance and environmental integrity of its coatings.

A Trusted Partner
Sherwin-Williams offers more than premium paints. It provides partnership for builders. Through a national network of stores, local representatives, and jobsite delivery services. These services are showcased in the NEWLOOK Experience Home, where Sherwin-Williams demonstrates how collaboration streamlines the building process and enhances the final result.

Through its partnership with Pro Builder and the NEWLOOK Experience Home, Sherwin-Williams showcases its ability to combine color artistry, sustainable innovation, and dependable builder service. The result is a home that doesn’t just look good—it reflects the values driving the future of residential construction: beauty, responsibility, and partnership.

From visionary color forecasting to high-performance coatings and hands-on builder support, Sherwin-Williams demonstrates what’s possible when creativity and craftsmanship align. With every hue, every brushstroke, and every builder relationship, the company continues to prove that great color is more than decoration. It’s inspiration built to last.