NewLook

An impressive addition to the IDEA Home series, the NEWLOOK Experience Home is a master class in engineering and creative design, with builder Michael Freiburger out-thinking ...
May 6, 2025

Articles

NEWLOOK Experience Home courtesy of Michael Freiburger of NEWLOOK Design | Build + Development
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Discover the NEWLOOK Idea Home, where commercial innovation meets residential design. Built on 100 concrete piers, this 11,000-square-foot marvel features a steel superstructure...
May 7, 2025
Trim-Tex: Flexible, Durable, and Built for Innovation at the Professional Builder NEWLOOK Experience Home See how Trim-Tex brought flexibility, durability, and design precision...
Oct. 15, 2026

Galleries

With the drywall and priming completed, the interior spaces are taking shape and the NEWLOOK Experience Home is coming together.
June 17, 2026
The NEWLOOK Experience Home is taking shape! This month marks major momentum on the project as several big milestones come together. Plumbing and electrical work are nearing completion...
Dec. 1, 2025

Videos

NEWLOOK Design | Build + Development
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Having a raised foundation in Chicago's North Shore comes with a number of weatherization challenges that our builder, Michael Freiburger, and his team at NEWLOOK Design | Build...
May 7, 2025
NEWLOOK Design | Build + Development
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The NEWLOOK Experience Home, a part of Pro Builder Media Group's Idea Home show home series, is being built on a plot of land directly in a floodplain—which makes for an...
May 7, 2025

Products

Homeowners get an innovative, premium formula that delivers beautiful, long-lasting results while helping promote cleaner indoor air quality and a reduced carbon footprint, so...
Oct. 26, 2026
Featured in the Pro Builder NEWLOOK Experience showcase home, VintageView’s Evolution Low Profile system sets a new standard for modern wine storage. Engineered for design...
Oct. 26, 2026

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More Articles

Color, Craft, and Commitment: Sherwin-Williams Brings Vision and Value to the NEWLOOK Experience Show Home The goal of the Pro Builder NEWLOOK Experience Idea Home was to demonstrate...
Feb. 4, 2026
Placing an W-beam (ie, wide-flange steel beams) is no easy task, but you wouldn't know that by watching the NEWLOOK team.
Nov. 22, 2023
Illuminating the NEWLOOK Experience Home: How Kichler Lighting Elevates Design, Comfort, and Performance Lighting does more the light the way; it establishes the tone of the atmosphere...
Feb. 3, 2026
Every home tells a story, but few are as compelling as the NEWLOOK Idea Home, currently under construction in Chicago’s North Shore. Designed by Michael Freiburger, owner of NEWLOOK...
May 6, 2025
What if “home” wasn’t just a sanctuary but a seamless blend of living, working, and leisure? In part two of this exclusive series, Michael Freiburger of NEWLOOK Design+Build+Development...
May 6, 2025
Broan Powers the Professional Builder NEWLOOK Experience Home with Exceptional Ventilation Solutions Broan brings cutting-edge ventilation to the Professional Builder NEWLOOK ...
Oct. 8, 2026
The NewLook Experience Home—an 8,000-plus-square-foot home being built on a floodplain, in a floodway, encompassing an isolated wetlands—is an ambitious/wild ...
Jan. 15, 2024
Moen: Elevating Water, Wellness, and Design in the NEWLOOK Experience Home Ever since the COVID pandemic burst on the scene and disrupted everyday life and raised health fears...
Feb. 4, 2026
As custom builder Michael Freiburger and the rest of his team make  progress on the NEWLOOK Experience Home (part of Pro Builder's IDEA Homes series) we continue to get an...
Nov. 16, 2023
The NEWLOOK Experience Home isn’t just redefining luxury—it’s raising the standard for energy-efficient design. Built to meet the U.S. Department of Energy’s rigorous Zero Energy...
Oct. 23, 2025

More Galleries

The NEWLOOK Experience Home is taking shape! This month, we’ve reached key milestones that bring the project even closer to completion. From the installation of ambient heating...
Dec. 1, 2025
The momentum on-site at the NEWLOOK Experience home has been exciting to see, with major exterior milestones, interior finishes, and final installations all coming together.
June 18, 2026
October marked a noticeable shift as the NEWLOOK Experience Home entered a highly visual phase of construction. Drywall progress is beginning to define each room, offering a clearer...
Dec. 1, 2025
With the NEWLOOK Experience home entering the final stages of construction, many of our sponsors’ products are now installed and making a significant impact throughout the...
Sept. 16, 2026
Exterior finishes on the NEWLOOK Experience home are coming together as key milestones are reached, while interior work advances into the finish phase with flooring, systems, ...
June 18, 2026
The completed pool has quickly become one of the most striking features of the property. As finish work continues to accelerate throughout the home, each week brings us closer...
June 29, 2026
The NEWLOOK Experience Home is taking shape! This month, we’ve made exciting strides in construction, bringing our vision closer to reality. From structural advancements to detailed...
Oct. 16, 2025
Another month of steady progress is bringing the NEWLOOK Experience Home closer to its next major phase. With inspections officially passed, the team is gearing up for drywall...
Dec. 1, 2025
This month’s photo gallery captures the dramatic progress happening across the NEWLOOK Experience Home site. You’ll see the pool taking shape with completed rebar, formwork, and...
Dec. 2, 2025
Progress at the NEWLOOK Experience Home throughout April remained strong as the project moved closer to final finishes and inspections. Key interior installations are now complete...
June 18, 2026
September brought meaningful progress as the NEWLOOK Experience Home transitioned into an exciting new phase of construction. With preparations underway for drywall installation...
Dec. 1, 2025
NEWLOOK Design | Build + Construction
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The Newlook Experience Home is reaching new milestones! February brought significant developments, from foundational enhancements to framing that sets the stage for what’s to ...
Oct. 16, 2025
With landscaping underway, finishes coming together, and sponsor products transforming every space, the NEWLOOK Experience Home is rapidly approaching completion.
July 27, 2026
With the home now fully enclosed and key exterior elements nearing completion, interior finishes are progressing rapidly — bringing the NEWLOOK Experience Home closer to...
June 17, 2026

More Videos

Article + Video: MiTek Systems joins forces with Professional Builder magazine on the NEWLOOK Experience Home, a cutting-edge project that showcases the future of residential ...
Sept. 18, 2025
Article + Video: Eldorado Stone® and Drain-N-Dry™ Lath bring style and performance to the Professional Builder NEWLOOK Experience Home, showcasing products that blend beauty with...
Sept. 18, 2025
Oct. 12, 2026
NEWLOOK Design | Build + Development
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The NEWLOOK Experience IDEA Home is unlike any other. Built on concrete pillars grounded by helical piers, the home requires plumbing to span the distance between the ground and...
May 7, 2025
Article + Video: Discover how Mitsubishi Electric is redefining comfort, efficiency, and sustainability inside the NEWLOOK Experience Home. From personalized multi-zone climate...
Nov. 18, 2025
Nov. 18, 2025
Oct. 12, 2026
Article + Video: Titebond takes center stage as a key sponsor of the Professional Builder NEWLOOK Experience Home, showcasing its advanced caulks and sealants alongside its renowned...
Sept. 18, 2025
Oct. 12, 2026
Oct. 8, 2026
Newlook Design | Built + Development
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In this video, a continuation of our documentation of the construction of the NEWLOOK Experience custom home project, part of Pro Builder Media's IDEA Home series, we see builder...
May 7, 2025
NEWLOOK Design | Build + Development
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Key to solving the floodplain problem of the NEWLOOK Design|Build + Development's Experience Home's—part of Pro Builder Media's IDEA Home series—was helical piers,...
May 7, 2025

More Products

Defined by clean lines and balanced proportions, the Victoria + Albert Kaldera sink brings a sophisticated architectural presence to the bath. Crafted from Volcanic Limestone&...
Oct. 12, 2026
With its graceful curves and artisanal character, ROHL Amahle™ transforms the faucet into a work of functional art. The collection's sculptural aesthetic adds depth and ...
Oct. 12, 2026
The EZ FIT® Ceiling-recessed Indoor Unit is designed to fit between standard ceiling joists, providing a clean, flush-mount appearance that is attractive to homeowners accustomed...
Oct. 26, 2026
Inspired by Iceland's landscape and crafted from Victoria + Albert's signature Volcanic Limestone™, the Kerid bathtub reimagines the bath as a restorative wellness retreat...
Oct. 12, 2026
Titebond Heavy Duty Construction Adhesive is a premium-grade formula designed for more demanding construction and repair projects. It provides strong grab, fills gaps and irregularities...
Oct. 27, 2026
Drywall corner beads and accessories from Trim-Tex gave this home sharp, modern edges and sleek architectural details integrated directly into its walls and ceilings. From the...
Oct. 26, 2026
Riobel Manifesto™ is a statement of intentional design, blending architectural elegance with contemporary sophistication. Its sculptural form and refined detailing transform...
Oct. 12, 2026
Drywall finishing beads from Trim-Tex gave this home its sleek architectural details, integrated directly into its walls and ceilings. Trim-Tex’s Reveal & Shadow Beads...
Oct. 26, 2026