flexiblefullpage - default
Currently Reading

Industry Influencers: The Top 50 Builders Ruling Social Media

billboard - default
Digital Marketing

Industry Influencers: The Top 50 Builders Ruling Social Media

Lennar, David Weekley Homes, and Toll Brothers are attracting the most social media followers among the nation's largest home builders

June 6, 2022
Camera on tripod recording builder with saw
Image: Stock.adobe.com

In a flourishing digital age ruled by social media, the nation’s largest home builders are using online platforms like Facebook, Instagram, Twitter, and YouTube to attract potential clients. The top 50 builders on social media have the highest engagement rates and cross-channel followings and are led by popular names like Lennar, Toll Brothers, and David Weekley Homes, according to Construct Utopia.

Lennar has taken over Facebook with an audience of over 1.3 million, while David Weekley Homes leads Instagram with 247,000 followers. In the Twitter space, Habitat is on top with over 1 million followers, and Toll Brothers is tallying the most subscribers on YouTube with over 58,000 regular viewers.

Toll Brothers and Beazer Homes are most active on social media platforms, while David Weekley Homes and Lennar garner the highest per-post engagement rate, according to Draper DNA's 2021 Top 50 Builders on Social Media report. 

"Social media is basically made for the home and building market: it’s visual, it encourages engagement, and it gives builders a way to truly interact with homeowners," wrote the report's authors. "We wanted to find out which builders are killing it when it comes to social—but not just in terms of audience size. In fact, we found that often, companies with the biggest follower base had lower engagement rates."

Read more

Related Stories

Housing Giants

Submit Your Company Info for the 2023 Housing Giants

Fill out the 2023 Housing Giants survey form to see if your company makes the cut in Pro Builder's list of the largest home building companies in the nation

Market Data + Trends

Home Builder Sentiment Is Rising for the First Time in Over a Year—Here’s Why

A slight drop in mortgage interest rates is motivating prospective buyers to jump back into the for-sale market, and that new activity is boosting home builder sentiment at the start of 2023


Builder Confidence Increases for First Time in 12 Months as Mortgage Rates Fall

A slight drop in mortgage rates caused builder confidence to rise in January after 12 consecutive monthly declines

boombox1 -
native1 - default
halfpage2 -

More in Category

native2 - default
halfpage1 -

Create an account

By creating an account, you agree to Pro Builder's terms of service and privacy policy.

Daily Feed Newsletter

Get Pro Builder in your inbox

Each day, Pro Builder's editors assemble the latest breaking industry news, hottest trends, and most relevant research, delivered to your inbox.

Save the stories you care about

Lorem ipsum dolor sit amet lorem ipsum dolor sit amet lorem ipsum dolor sit amet.

The bookmark icon allows you to save any story to your account to read it later
Tap it once to save, and tap it again to unsave

It looks like you’re using an ad-blocker!

Pro Builder is an advertisting supported site and we noticed you have ad-blocking enabled in your browser. There are two ways you can keep reading:

Disable your ad-blocker
Disable now
Subscribe to Pro Builder
Already a member? Sign in
Become a Member

Subscribe to Pro Builder for unlimited access

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.