Michigan Roofing Company Awaits Elon Musk And SolarCity To Enter The Solar Roofing Market

Elon Musk’s energy company, SolarCity, is expected to unveil a new solar roofing product this week.  The famous magnate and engineer will enter a field where a few big companies failed, and where a pair of brothers from Michigan has thrived.

Huffington Post reports that Robert and Gary Allen of Luma Resources have been installing solar roof systems for nearly a decade. Solar roofs differ from typical PV panels because the shingles themselves are integrated with photovoltaic cells, which provides a sleeker, more customized appearance.

While Luma is still competing, many other larger manufacturers have bowed out.

Solar shingles ― “building-integrated photovoltaics,” or BIPVs, in industry jargon ― have proved a challenging business. Though Saint-Gobain is still selling its Apollo system, Dow discontinued its product in June 2016. At least a dozen other companies producing solar shingles or similar products have closed down or gone bankrupt in the last few years.

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