Currently Reading

Millennials Age Out of Focus As Gen Z Ages In

Advertisement

Millennials Age Out of Focus As Gen Z Ages In


June 13, 2018
Gen Z Woman
Photo: Unsplash/Nicole Harrington

Generation Z, the 68 million Americans born after 1997, spends $44 billion annually, and influence an added $600 billion in household spending. 

Companies are revamping their marketing strategies to harness the purchasing power of Gen Z, a digital native customer base more diverse than any other in the country. Seattle-based portfolio manager Bill Smead takes positions in companies based on how they market to Gen Z, as consumers tend to stick with favored brands for life. Says Smead, “Whoever wins this generation will be rich for a long time.” According to Pew Research, Millennials (born between 1981 and 1996) and Gen Z together will form the largest population cohort in 2019, Reuters reports.

Matthew Litfin, a senior portfolio manager at Columbia Threadneedle Investments, said that he has been adding to positions in software companies such as Q2 Holdings Inc and Mindbody Inc that make it easier for small companies like banks and yoga studios to have robust online apps that are similar to their larger competitors. Litfin says that a company’s plans for mobile apps is now becoming a litmus test for potential investments. “We favor companies that are savvy marketers,” he said. “The management teams that say that people don’t care about mobile we quickly remove from our list.”

Read more

Tags

Related Stories

Home Technology

Renters Report Increased Demand for Smart Home Technology in 2022

Easy to use but tricky to install—renters are seeking out innovative home technology systems, but not all landlords are on board

Trends

Apartment Trends Taking Over 2022

From remote work spaces to car charging stations, these are the big changes rental companies are introducing in the new year

Home Design

Design Tips and Tricks for a Cozy Winter Kitchen

No need to crawl out of hibernation for these kitchen upgrades. Easy-install decor additions can revamp the heart of the home with minimal effort

Advertisement
Advertisement

More in Category




Advertisement
Advertisement

Create an account

By creating an account, you agree to Pro Builder's terms of service and privacy policy.


Daily Feed Newsletter

Get Pro Builder in your inbox

Each day, Pro Builder's editors assemble the latest breaking industry news, hottest trends, and most relevant research, delivered to your inbox.

Save the stories you care about

Lorem ipsum dolor sit amet lorem ipsum dolor sit amet lorem ipsum dolor sit amet.

The bookmark icon allows you to save any story to your account to read it later
Tap it once to save, and tap it again to unsave

It looks like you’re using an ad-blocker!

Pro Builder is an advertisting supported site and we noticed you have ad-blocking enabled in your browser. There are two ways you can keep reading:

Disable your ad-blocker
Disable now
Subscribe to Pro Builder
Subscribe
Already a member? Sign in
Become a Member

Subscribe to Pro Builder for unlimited access

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.