flexiblefullpage - default
Currently Reading

More Americans Are Renting Long Term—And They Like It

Advertisement
billboard - default

More Americans Are Renting Long Term—And They Like It


January 27, 2020
Couple in front of apartment
By bodnarphoto

Homeownership used to be the American Dream. Now, the parameters of what constitutes success are shifting: According to Freddie Mac’s 2019 housing survey, over two-thirds of respondents feel renting fits their current lifestyle best, and nearly half of renters say they’ll likely never own a home. Part of this is economic, as some cannot afford to buy a house. But another reason lies in the flexibility of renting. Rent does not tie you down in the way a mortgage does, and more Americans want the freedom to pick up and move whenever they feel the need for a change. The increased amenities and concierge services in apartments do not hurt, either. This increased interest in long-term renting comes amid pushes by local and state governments to upzone areas to address the housing shortage, and for builders, the shift could mean an opportunity to expand into multifamily housing. 

The popularity of apartment living continues to increase, and not just as a temporary option.

According to Freddie Mac’s 2019 housing survey, nearly 40 percent of renters report that they will likely never own a home — up from 23 percent two years ago — and 80 percent say renting is a better fit for their current lifestyle.

A spectrum of age groups from Gen Zers just entering the workforce to baby boomers edging closer to retirement — even high-income earners who can afford to own a house — are choosing to rent.

Here are the top five reasons:

The new American Dream

For years, many Americans considered homeownership an essential part of the American Dream. But growing student loan debt, an increasingly transient workforce and the elimination of the government’s first-time home buyer tax credit in 2010 have prompted a change in the overall perception of renting.

The Federal Reserve Bank of New York reported student loan debt reached an all-time high of $1.48 trillion as of June 2019, and the amount is only expected to increase in 2020. And, according to the 2019 Millennial Manager Workplace Survey, 40 percent of millennials have had four or more jobs since entering the workforce, and 75 percent say regularly changing jobs helps to advance their careers.

Read More

Advertisement
leaderboard2 - default

Related Stories

Sales + Marketing Trends

Brand Loyalty and Why Builders Should Think Like a Hospitality Brand

Whether its offering that personal touch or incorporating experiences into amenity use, home builders have something to learn from the hospitality industry

Innovation

Florida Multifamily Housing Complex Built Using Lego Block–Like System

This patented mineral composite, fiber-reinforced building system stacks Lego-like blocks to create a building solution its creator says is both sustainable and resilient

Affordability

Possible Boost for Affordable Housing in New York City

The developer of New York's Freedom Plaza has added a major affordable housing piece to the project, hoping that will help push through other components of the development

Advertisement
boombox1 -
Advertisement
native1 - default
halfpage2 -

More in Category

Delaware-based Schell Brothers, our 2023 Builder of the Year, brings a refreshing approach to delivering homes and measuring success with an overriding mission of happiness

NAHB Chairman's Message: In a challenging business environment for home builders, and with higher housing costs for families, the National Association of Home Builders is working to help home builders better meet the nation's housing needs

Sure there are challenges, but overall, Pro Builder's annual Housing Forecast Survey finds home builders are optimistic about the coming year

Advertisement
native2 - default
Advertisement
halfpage1 -

Create an account

By creating an account, you agree to Pro Builder's terms of service and privacy policy.


Daily Feed Newsletter

Get Pro Builder in your inbox

Each day, Pro Builder's editors assemble the latest breaking industry news, hottest trends, and most relevant research, delivered to your inbox.

Save the stories you care about

Lorem ipsum dolor sit amet lorem ipsum dolor sit amet lorem ipsum dolor sit amet.

The bookmark icon allows you to save any story to your account to read it later
Tap it once to save, and tap it again to unsave

It looks like you’re using an ad-blocker!

Pro Builder is an advertisting supported site and we noticed you have ad-blocking enabled in your browser. There are two ways you can keep reading:

Disable your ad-blocker
Disable now
Subscribe to Pro Builder
Subscribe
Already a member? Sign in
Become a Member

Subscribe to Pro Builder for unlimited access

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.