Home builders can learn how to tackle social media strategically and cohesively to help their business with help from the National Association of Home Builders’ upcoming live course. Social Media Marketing for Your Business will be held virtually on three consecutive Tuesdays starting tomorrow. Social media pro Carol L. Morgan, MIRM, CAPS, CSP, will walk builders through the fundamentals of marketing. Recognition of social media’s role, scheduling, and more. Registration will remain open until 3 p.m. (EST) today.
A well-designed marketing program must start with a strong foundation comprised of the company website, brand and content. After the foundation is in place, tactics like social media posting can be incorporated to drive traffic to the website and generate leads. This course will help participants craft a marketing plan that includes social media as a key component.
In this intermediate course, social media guru Carol L. Morgan, MIRM, CAPS, CSP, will show participants how to:
- Identify the fundamentals of a sound marketing foundation
- Recognize how social media relates to the company’s marketing foundation
- Use content calendars to effectively plan and maintain a strategic program
- Identify and engage the right audience
- Start conversations today for sales tomorrow
Related Stories
NAHB
Time to Bring Housing Home to Elected Officials
NAHB is promoting "Bringing Housing Home," an outreach for builders to meet and contact their elected officials about issues affecting the industry
NAHB
Building the Pipeline for Next Gen Skilled Labor
NAHB Housing Policy Briefing | How NAHB is working with the Home Builders Institute and the National Housing Endowment to introduce young workers to potential construction careers; top reasons why homebuyers are having trouble buying a home
Sales + Marketing
Sales Training: Not Just for Hard Times
Editorial Director Denise Dersin interviews leadership coach and sales trainer Chad Sanschagrin about why sales training is as necessary during…
