New Home Marketing

New Home Marketing



Photo: Dave Dugdale/Creative Commons

Features
January 09, 2017

No budget? Proceed at your own risk. Or, check out our strategic spending guide for the coming year

LGI Senior Management

Left to right: Chuck Birt, VP development, Texas; Jack Lipar, EVP acquisitions; Charles Merdian, CFO; Eric Lipar, CEO; Mike Snider, president and COO; Rachel Eaton, CMO; Kyle Hanna, VP purchasing and national accounts

Features
November 28, 2016

Masters of a challenging niche, LGI turns renters into owners by building homes within reach for entry-level buyers.

Are Co-op Sales Worth It?

Photo: Pixabay

Features
September 01, 2016

They can be a silent profit leak, but there are also good reasons to make co-op sales work

The Penthouses at Lucent in San Diego, designed by Woodley Architectural Group for Shea Homes, draws young buyers and empty nesters alike. Photo: Aron Photography

The Penthouses at Lucent in San Diego, designed by Woodley Architectural Group for Shea Homes, draws young buyers and empty nesters alike. Photo: Aron Photography

Features
July 11, 2016

Two of the largest, most significant buyer groups are in different stages of life, yet are often drawn to similar features in a home. Here’s a look at those intersecting tastes—and how to maximize them.

Features
March 14, 2016

Terms that convey the upside of energy savings while addressing consumer desires go a long way in selling high-performance

Features
March 14, 2016

Failing to build entry-level homes now could mean fewer homebuyers in the future

Nick Lehnert of KTGY Architecture + Planning on ways to leverage outdoor spaces
Features
January 15, 2016

Exterior living space is one of the most commonly requested features in a home. Here’s how to work it into your plans to make the most of outdoor spaces

2015 Builder of the Year: Neal Communities

Left to right: John Collier, VP of Waterscapes Pools & Spas; Randy Turkovics, president, Neal Signature Homes; Pat Neal, owner/chairman executive committee; Charlene Neal, president, Charlene Neal PureStyle; Michael Storey, president; Michael Greenberg, Southwest Florida regional president. Photo: Gary Bogdon/DB Photo Agency.

Features
November 24, 2015

The Great Recession offered some hard lessons for Neal Communities—and a chance to do better than ever before.

Beacon Park, a new-home com­munity in Irvine, Calif., is using RFID chips in its show homes.
Features
October 13, 2015

As radio-frequency identification moves from nifty gadget to part of our daily life, some builders are tapping its potential

The Shed, created by Denver-based Duet Design Group

Features
October 05, 2015

Sales and marketing requires deploying a vast array of skills to reach a wide range of people. Here are takeaways from companies that nailed it.

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