Billboards Are Back! Tips for Billboard Marketing Success
A recent study shows the renewed power of outdoor advertising. But are home builders ready to go old-school with their sales and marketing efforts and embrace billboard marketing?
Schell Brothers' Unique Approach to Brand-Building
The home builder understands the difference between marketing and branding and leans heavily into the latter
How AI and VR Are Revolutionizing the Housing Market
From home pricing to virtual tours, artificial intelligence and virtual reality are changing the way today's homes are bought and sold
See Ya, Boomer! Marketing to Millennial Homebuyers
Millennials now own the housing market but have less money to spend than older generations. That has major implications for home sales and the home products industry
Builder Incentives Drive Demand in the New-Home Market
Home builders are offering up bigger deals than ever before in an effort to lure homebuyers into the new-home market, and so far, those incentives appear to be working
3 Steps Home Builders Can Take to Get New Customers
A step-by-step guide to help contractors grow their business
New Home Marketing
Design Best Practices
Fresh and Innovative Design Trends to Expect in 2022
2022 is the year of adapting to a new normal—and doing so in style
Financials
Homeowners in Luxury Markets Are Seeing Major Equity Gains
In luxury markets like San Diego, some residents are reporting record gains in home equity wealth
Home Design
Design Tricks to Brighten Winter Homes
When the daylight gets shorter, home lighting and design can keep the winter blues at bay
Remodeling Sales + Marketing
Zillow Exits Home-Flipping Market With Closure of Offers Business
Zillow Offers is closing its doors after nearly 2 years in the home-flipping market.
New-Home Marketing
High Prices Reduce Interest in New Construction
Why fewer buyers are looking for new homes
Housing Markets
Record Low New Home Sales and Construction Inventory
Unwavering market demand is met with far too little supply
New-Home Marketing
How First-Year Homeownership Costs Compare by City
A recent SmartAsset study reveals the most expensive cities for new homeowners.
Housing Markets
Why Single Homebuyers Are Running Out of Options
Rising prices and shrinking opportunities are creating a difficult market for single buyers.
Housing Markets
How Down Payment Loans Affect the Housing Market
First-time buyers are struggling to keep up.
New-Home Marketing
Save Marriages With Alternatives to Custom Built
Among the four options for couples who are unable to take the custom-built home journey; furnished models are great places to win over would-be buyers. They allow buyers to see, touch, feel and understand scale.
