Billboards Are Back! Tips for Billboard Marketing Success
A recent study shows the renewed power of outdoor advertising. But are home builders ready to go old-school with their sales and marketing efforts and embrace billboard marketing?
Schell Brothers' Unique Approach to Brand-Building
The home builder understands the difference between marketing and branding and leans heavily into the latter
How AI and VR Are Revolutionizing the Housing Market
From home pricing to virtual tours, artificial intelligence and virtual reality are changing the way today's homes are bought and sold
See Ya, Boomer! Marketing to Millennial Homebuyers
Millennials now own the housing market but have less money to spend than older generations. That has major implications for home sales and the home products industry
Builder Incentives Drive Demand in the New-Home Market
Home builders are offering up bigger deals than ever before in an effort to lure homebuyers into the new-home market, and so far, those incentives appear to be working
3 Steps Home Builders Can Take to Get New Customers
A step-by-step guide to help contractors grow their business
New Home Marketing
New-Home Marketing
Messaging That Matters Right Now in the Homebuying Process
What should home builders be saying right now to inspire homebuyers to choose a future in one of their homes?
Coronavirus Resources and Information
What Can Builders Market During a Pandemic? Try Empathy and Security
During a crisis such as the COVID-19 pandemic, consumers are looking to brand marketers for two things: support and security
New-Home Marketing
11 Ways to Adapt to Short-Term Disruptions in Consumer Behavior
One housing industry marketing expert’s advice for weathering the upheavals of COVID-19’s spread
Market Data + Trends
Who Is She? A Closer Look at Female Homebuyers
Single, female homebuyers remain a powerhouse demographic in the housing market despite a dip in their share of the market in the past few years.…
Digital Marketing
The Top 5 Ways Home Builders Can Increase Marketing ROI in 2020
More than 40 home builders spent $18 million in digital advertising last year. Here’s how they got their money’s worth
Buy Here, Not There: The 10 Best and Worst Places to Mortgage a House
California Dreamin’ comes at a price: the median home buyer takes out a mortgage up to four times his or her expected yearly salary. The Golden…
Home Design
Discerning Design in the Luxury Home Segment
Luxury production homes not only serve well-heeled homebuyers but also reveal trends and ideas that can filter down the price spectrum
Digital Marketing
3 Ways to Optimize Your Website for Greater Revenue and Happier Customers
Consumers aren’t static, and your website should not be either. Why it pays to make sure your website meets consumer expectations for a positive online experience
Give Away Swag That Matters
We’ve all been there: an industry convention, a nonprofit fundraiser, or even a meeting with an external sales team. You receive a smorgasbord of…
Digital Marketing
How to Create Social Media Your Customers Want to Follow
Home builders, here's how you can get the results you want from social media
