Billboards Are Back! Tips for Billboard Marketing Success
A recent study shows the renewed power of outdoor advertising. But are home builders ready to go old-school with their sales and marketing efforts and embrace billboard marketing?
Schell Brothers' Unique Approach to Brand-Building
The home builder understands the difference between marketing and branding and leans heavily into the latter
How AI and VR Are Revolutionizing the Housing Market
From home pricing to virtual tours, artificial intelligence and virtual reality are changing the way today's homes are bought and sold
See Ya, Boomer! Marketing to Millennial Homebuyers
Millennials now own the housing market but have less money to spend than older generations. That has major implications for home sales and the home products industry
Builder Incentives Drive Demand in the New-Home Market
Home builders are offering up bigger deals than ever before in an effort to lure homebuyers into the new-home market, and so far, those incentives appear to be working
3 Steps Home Builders Can Take to Get New Customers
A step-by-step guide to help contractors grow their business
New Home Marketing
New-Home Marketing
Luxury Developments Sell Sustainability
Curbed reports that high-end builders across the country are increasingly using environmentally friendly features as a selling…
Sales Lead Tracking
If You Want More Sales ... Prospect Like a Boss
Prospecting for sales leads is hard work. That’s why most salespeople don’t follow up with leads that have been sitting around too long. But if you do the prospecting your competitors don’t, you can reap the sales they won’t
New-Home Marketing
How to Sell Sustainability With Luxury
Can living in a net-zero home become a status symbol?
Hunter Point Pearl Homes & Marina, a community of 86 homes on Florida’s Gulf…
Clayton Gives Prefab Buyers a Digital Look at Modern, Off-Site Construction
Clayton Homes again strikes at perceptions of prefabricated homes by digitally showing off the benefits of quality construction and building…
Clayton Launches 3D Experience Showcasing Off-Site Construction
Unbuilt, Interactive Facility Tour gives prefab homebuyers a look inside this innovative, modern building process
Optimize Your Website: Local SEO Tactics to Boost Your Digital Marketing
Local SEO is an effective way to compete with Zillow and other home search platforms for attention and to get your message out to buyers on the web
The Nationals
Closing Fast—How Nationals 2019 Winners Are Boosting Sales Traffic
These winners of the 2019 National Sales & Marketing Awards effectively and creatively boost sales traffic and move prospects into the buyers column
Exclusive Research + Data
What Buyers Want—Recent Consumer Preference Research
Two recent studies shed light on consumer preferences, helping builders differentiate their product from resales and deliver (and sell) more desirable homes and communities
Sustainability
Market Opportunities in Building and Selling Greener Homes: Builder vs. Homebuyer Views
Builders and homebuyers differ in how they define and value green homes. Here’s what’s real, what’s assumed and imagined, and how to bridge those gaps in perceptions of sustainability
Housing Markets
Housing Market: The Times They Are a Changin’
As Bob Dylan sang it, housing's marketplace is experiencing it. Don’t be caught off-guard
